We are looking for a hungry, creative, analytical and highly driven Brand Growth & Content Manager to work directly alongside the CEO/Founder and help grow two exciting real estate brands: HomeZee, an AI-powered real estate technology startup, and Better Homes and Gardens Real Estate, one of South Florida's leading real estate brokerages.
This is not a traditional social media manager position.
We're looking for someone who wants to help build brands, generate users, create content, test marketing strategies, find new opportunities and constantly think about one question:
How can we grow today?
You'll work directly with the CEO and become an important extension of the brands, helping take ideas from concept to execution quickly.
- Manage and optimize Meta Ads across Instagram and Facebook
- Film short-form video content with the CEO approximately 1–3 times per week
- Edit and produce Reels, short-form videos and other social content
- Build, test and analyze paid social campaigns
- Develop audiences, retargeting campaigns and creative tests
- Track conversions, cost per acquisition and campaign performance
- Create branded graphics, carousel posts, testimonials and proof-based content
- Manage and grow content across Instagram, Facebook, TikTok and LinkedIn
- Help develop weekly and monthly content strategies
- Identify and execute influencer and creator partnerships
- Find relevant local events, organizations and partnership opportunities
- Engage with online communities, groups and discussion boards
- Help gather customer feedback, testimonials and success stories
- Repurpose content across multiple platforms
- Track performance and identify what's working — and what's not
- Constantly brainstorm and execute new growth experiments
- Help turn HomeZee into a recognizable consumer real estate brand
We're less interested in a perfect résumé and more interested in finding the right person.
You should be:
- Entrepreneurial and extremely resourceful
- Creative but also analytical
- Comfortable moving quickly and trying new things
- Experienced with Meta Ads Manager and paid social advertising
- Able to understand campaign performance beyond likes, views and followers
- Comfortable with short-form video filming and editing
- Skilled with content creation and graphic design tools
- Knowledgeable about Instagram, Facebook, TikTok and LinkedIn
- A strong communicator and writer
- Organized enough to manage multiple initiatives simultaneously
- Comfortable working directly with a CEO/founder
- Someone who takes initiative without constantly waiting for instructions
- Excited about AI, technology, startups, marketing and/or real estate
- Located in or able to commute to Fort Lauderdale, Florida
We are specifically looking for someone who understands the difference between simply boosting social media posts and building an actual paid acquisition strategy.
Experience with campaign creation, audience targeting, retargeting, conversion tracking, creative testing, performance analysis and optimization is strongly preferred.
What Success Looks LikeThis position isn't about simply keeping our social media accounts active.
Success means helping us:
Grow awareness. Grow our audience. Generate users. Learn what converts. Find new distribution channels. Test ideas. Create great content. And ultimately build brands people know and trust.
We want someone who wakes up thinking about growth and isn't afraid to bring new ideas to the table.
Why Join Us?You'll have the opportunity to work directly alongside the founder while helping build an early-stage AI real estate company from the ground up.
You'll have significant creative freedom, direct access to leadership and the ability to see your ideas implemented quickly.
This is an opportunity for someone who wants to do more than manage marketing for an established company.
You'll have the opportunity to help build something.
To ApplyPlease submit your résumé along with examples of content, brands, social accounts or advertising campaigns you've worked on.
If possible, we'd also love to hear briefly about one brand or company you believe does an exceptional job with digital marketing and why.