Director of Digital Strategy & Broadcast Operations

The Director of Digital Strategy & Broadcast Operations is a senior leader within Pepperdine Athletics, responsible for setting the vision and execution of all digital, video, and broadcast initiatives. Reporting to the Assistant Athletic Director for Marketing and Communications, the Director will oversee the production, distribution, and monetization of Pepperdine Athletics’ live events, original content, and emerging digital platforms. This position plays a critical role in shaping the Pepperdine Athletics brand, expanding audience reach, enhancing fan engagement, and maximizing exposure for Pepperdine’s 17 NCAA Division I programs.

Duties

Digital Strategy & Content Leadership:

Lead, develop, and execute a comprehensive digital content strategy across streaming, social, and in-venue platforms to amplify the Pepperdine Athletics brand.

Serve as the department's principal architect for creative storytelling, producing innovative video features, highlight packages, and digital-first campaigns.

Lead the strategic integration of broadcast and digital content with overall marketing, ticketing, and fan engagement goals.

Research and anticipate emerging trends and technologies in digital media, using independent judgment to develop strategies that position Pepperdine as a leader in the college athletics digital space.

Broadcast Operations & Production Oversight:

Direct all broadcast operations for Pepperdine home athletic events, ensuring high-quality production across ESPN, additional digital platforms, and in-venue presentations.

Oversee staffing, scheduling, and technical execution of control room and broadcasts.

Serve as primary liaison with third-party broadcast vendors, ESPN, and external television partners, ensuring compliance with conference and NCAA broadcast standards.

Establish and manage relationships with third-party vendors and technology partners, leveraging these collaborations to enhance the department's creative production capabilities and drive innovative content solutions.

Departmental Leadership & Team Oversight:

Provide leadership, guidance, and mentorship to independent contractors and a team of student workers supporting digital and broadcast operations, fostering professional development and ensuring high-quality, creative output.

Oversee the recruitment, hiring, scheduling, and professional development of the broadcast crew, exercising strategic judgment to build a high-performing team that delivers innovative and impactful production outcomes.

Provide strategic leadership and oversight for in-game digital activations, collaborating with the athletics external team to design and execute engaging event presentations that enhance the fan experience and strengthen the Pepperdine Athletics brand.

Administration, Compliance & Collaboration:

Manage budgets related to broadcast and digital operations, ensuring fiscal responsibility and strategic investment.

Maintain broadcast archives, metadata, and content distribution for future use.]0oandleControlRoom(cYELLOW

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