Citi is seeking a VP Lead Analyst to drive Audience Analytics & Targeting for its commerce function in New York. The role focuses on developing high-quality targeted audiences from 1P/2P/3P data, translating insights into actionable strategies, and partnering with Finance and Product to forecast growth.
Hands-on analytics leadership is required. The candidate will work with data platforms, AI/ML models, and AI capabilities to accelerate audience development, improve ad relevance, and optimize
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