Media Planning Coordinator

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About The Role
In this role, you will be responsible for the development of Kohl’s Media Network (KMN) onsite and offsite tactical media plans in partnership with both internal and external partners.

What You’ll Do

Partner with KMN Sales team to identify new client opportunities and deliver holistic media recommendations to clients with rationale rooted in data and story-telling

Complete Go-to-market (GTM) process, utilizing Sales and Client knowledge and media expertise to develop tactical media recommendations for clients including allocation of budget across ad products, recommending and building audiences, and flighting strategy

Manage budget allocation across recommended tactics and flighting that align to the client and enterprise revenue goals

Routinely meet with offsite media platform partners to understand new product offerings, KMN positioning skills, and the RMN industry

Partners with KMN Ad Operations to ensure the campaign is executed according to the intended strategy

Collaborate with external technology partners and internal activation partners to monitor ad spend and performance of live campaigns to ensure they are pacing optimally

Work closely with internal Kohl’s channel partners to ensure KMN tactics align with Kohl’s enterprise strategies

Partner with Analytics to establish benchmarks and analyze results to inform the media mix and budget allocation across tactics

Initiate Salesforce orders with vendors, manages revisions and makegoods

Monitor and optimize onsite sponsored products and display campaigns

Maintain and deliver wrap reports and insights to clients

Additional tasks may be assigned

What Skills You Have

Bachelor degree or equivalent experience

Proficiency in Google Suite (Excel, Word, PowerPoint)

Excellent verbal and written communication as well as organizational skills

Ability to work independently and as a part of a team effectively with others

Detail-oriented in context of a fast-paced environment

Process oriented with ability to meet tight deadlines and prioritize workload accordingly

Preferred

Digital media experience

Experience in retail and/or marketing environment

Experience with Salesforce and/or other retail media technology platforms

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