Global Social Channels Manager

DESCRIPTION
LifeWave is seeking a highly proactive, execution-driven Global Social Channels Manager to own and govern the company's global social media ecosystem. This role is responsible for managing corporate social channels, while establishing the standards, frameworks, and governance required to ensure consistent, high-quality social media execution across all regions.

POSITION SUMMARY
This role will evolve social media from a reactive posting channel into a strategic, content-led platform that drives brand authority, engagement, and customer growth globally. This is a hands-on ownership role for someone who actively sources content, drives storytelling, and ensures social media is consistently active, aligned, and commercially impactful.

SUPERVISORY RESPONSIBILITIES
This position has no supervisory responsibilities for this role.

REQUIREMENTS
ESSENTIAL DUTIES AND RESPONSIBILITIES
Social Channel Ownership

Manage day-to-day activity across corporate social channels (Instagram, Facebook, YouTube, Vimeo, WhatsApp etc.)

Ensuring content is consistent, on-brand, and aligned across all markets

Support the shift toward a more globally aligned social approach

Content Strategy & Execution

Execute a consistent, continuous content strategy

Create and manage content including:

Behind-the-scenes storytelling

Community and event highlights

Lifestyle and brand content

Active Content Sourcing

Proactively source, create, and curate content from across the business

Partner with Creative and Product teams to deliver monthly and quarterly content drops (e.g. product imagery, lifestyle assets, testimonials)

Ensure a consistent pipeline of fresh, relevant content across all channels

Own the delivery of global social content calendars, aligned to campaigns and initiatives

Community Engagement

Support engagement across channels and encourage participation

Help highlight Brand Partner and Customer stories

Governance & Guardrails

Develop and implement global social media guidelines, frameworks, and guardrails

Clearly define what is Global vs Regional social ownership

Provide content direction and calendars for regions to localize and execute

Regularly review regional social activity to ensure it is:

on brand

Compliant

Aligned to global strategy

Actively course-correct and enforce standards where required

Cross-Functional Coordination

Provide visibility into upcoming social content for leadership with Monthly & Quarterly Calendars

Partner with internal teams to ensure alignment and awareness

Performance & Optimization

Track social performance metrics (engagement, growth, reach) for Global Channels ensuring ROI

Collate performance metrics from regions into Monthly Social Report
Optimize content based on performance and trends

Other

Collaborate with global colleagues across multiple time zones, making reasonable accommodations for meetings that may occasionally take place during evening hours to support effective communication and teamwork

Completes all company training and follows established policies and procedures

Performs all other duties as assigned

QUALIFICATIONS AND EXPERIENCE

Bachelor's degree in marketing, Business, Communications or related field.

4-6+ years of experience in social media or digital marketing

Experience managing brand or corporate social channels

Project Management Tool knowledge, ideally Smartsheet knowledge, preferred but not essential.

Strong content creation and storytelling skills

Ability to proactively source and create content

Comfortable working cross-functionally

Hands-on, self-starter mindset

Fluent English essential

Comfort with adapting and adjusting to multiple demands, shifting priorities, ambiguity, and rapid change.

WORK ENVIRONMENT & PHYSICAL DEMANDS
Travel requirement: Less than 20% of travel required (domestic and international). A valid passport is required.

LifeWave will operate as an in-office organization, and all employees are required to work onsite in alignment with corporate policy. While performing the duties of this job, the employee is regularly required to work at a computer workstation and be mobile within the office. Occasional movement of up to 25 pounds may be required.

LifeWave is committed to creating an inclusive workplace that values diversity and promotes equal opportunities for all. We embrace the principles of the Americans with Disabilities Act (ADA) and strive to provide reasonable accommodations to qualified individuals with disabilities.

In our pursuit of building a diverse and talented team, we encourage candidates of all abilities to apply for positions at LifeWave. If you require accommodation during the application or interview process, please inform our HR department, and we will work with you to ensure your needs are met.

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