Integrated Marketing Manager - Kansas City

Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote over 10,000 shows, and present more than 22,000 events worldwide. We are committed to innovation, artistry, and community, leveraging the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform, and global sponsorship activations to create memorable moments that give the world a reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world a reason to cheer!

Brief Overview
The Integrated Marketing Manager (IMM) is responsible for all marketing assets, advertising, and promotions for shows within the region. This position works closely with artist managers, agents, and marketing teams to develop effective integrated marketing plans that reach the correct demographic and target audiences for each show to drive conversions. The IMM maintains and tracks budgets, oversees execution of best practices across email, social, media buying, Customer Relationship Management, and reporting. The role manages multiple budgets, places media that optimizes message, time, and consumer to drive ticket sales, and reports on return on investment / advertising spending, understanding success metrics, and leveraging centralized tools.

What You Will Do

Develop and execute integrated marketing and promotional plans for shows within the assigned region, collaborating with central marketing leadership and local teams to plan marketing spend and roll out long-term initiatives; generate and adhere to marketing budgets; book and account for all advertising and media; oversee advertising settlements for each show.

Build digital advertising plans, monitor daily to optimize campaigns for best performance to drive ticket sales; develop ad copy and implement ad schedules to appeal to specific demographics and target customers.

Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions; compile relevant demographic data for marketing teams and talent buyers to drive profitable ticket sales and successful campaigns.

Work with central digital media buying, partnerships, CRM, and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.

Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.

Develop and pitch promotions to media outlets, contact radio, schedule radio time, and set up giveaways.

Manage day-of-show duties: oversee house photographers, direct management of venue websites, live social media updates, escort media, coordinate meet-and-greets and guest lists.

Create email marketing campaigns, edit content to ensure high open rates, CTR, and conversions; manage CMS for publishing web content as needed.

Oversee creation of graphics for e-cards, banners, posters, social media posts, radio station needs, and emails.

Conduct marketing research and compile businesses for promotions based on fan interest and demographics, including influencers.

Build and maintain relationships with local businesses for promotional opportunities; collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions.

Education Qualifications

BA/BS Degree (4-year) in Marketing, Business Communications, or a related field.

Experience Qualifications

4-6 years of related work experience.

Experience with media buying, executing digital media plans, and omni-channel digital marketing.

Experience working with email, mobile, and digital marketing programs.

Experience sourcing and managing content development and publishing.

Skills and Abilities

Exceptional written, verbal, and listening communication skills with a can-do attitude.

Strong organizational skills and ability to work in a fast-paced environment.

Knowledge of social media and online marketing initiatives and strategies.

Creative, detail-oriented, and able to juggle multiple tasks.

Proficient with MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop.

In-depth knowledge of social media platforms (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest, etc.) and their deployment in different scenarios.

Functional knowledge and/or personal experience with WordPress.

Knowledge of programmatic media and real-time bidding.

Knowledge of data analysis and budgeting.

High standard for quality and ability to multitask and manage multiple campaigns and projects simultaneously.

Excellent interpersonal skills and ability to build and cultivate relationships.

Documented immersion in social media and demonstrated creativity.

Proficient in content marketing theory and application.

Ability to switch between creative and analytical sides, proving ideas are analytically sound.

Team player with confidence to lead and guide others when necessary.

Knowledge of the music industry.

Analytical nature, using data to drive decisions.

Payscale
$62,000 – $65,000

Bonus
This position is eligible for a bonus under the current bonus plan requirements.

Benefits

Medical, dental, and vision insurance.

Paid holidays, vacation, and sick time.

Company-paid basic life insurance and voluntary life insurance.

Parental leave.

401(k) plan with a 3% employer match.

Flexible spending and health savings account options.

Wellness offerings.

Equal Employment Opportunity Statement
AEG reserves the right to change or modify the employee’s job description, whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description. AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state, and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state, or local law.

Employer does not offer work visa sponsorship for this position.

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