Product Marketing & Training Manager

Work Arrangement: Hybrid (in-office presence will be important for video productions, product demonstrations, etc.)

Compensation: $110,000–$118,000 annually

Bilingual Requirement: Fluent in Spanish and English, both written and spoken, required

Kelly is seeking a Product Marketing & Training Manager to work with our client, a long-established direct-selling company, on a direct hire basis. This newly created role is responsible for translating product features, benefits, and usage information into compelling, easy-to-understand content. It will develop the strategic content outlines, messaging direction, and product expertise that enable the Communications and Creative teams to bring content to life.

The ideal candidate brings cookware or housewares experience, a strong understanding of consumer products, and experience developing product marketing, training, or educational content.

The Product Marketing & Training Manager will:

Develop product marketing strategies and content plans supporting new product launches, product education, and promotional initiatives

Translate product features and technical information into clear, compelling consumer benefits and content outlines

Partner with Product Development and Marketing leadership to understand product positioning, target audiences, competitive differentiation, and key selling points

Develop content briefs and strategic outlines for videos, web content, photography, recipes, product demonstrations, and other marketing assets

Support marketing initiatives for both new and existing products to increase consumer awareness, engagement, and sales

Develop product-based training content and educational materials for internal and external audiences

Create clear, user-friendly Use & Care information that helps consumers understand how to properly use, care for, and maintain products

Develop training content for new and existing products, including features, benefits, demonstrations, usage, and best practices

Partner with the Training team to translate content outlines into LMS courses and other training vehicles

Support training initiatives for sales teams, direct-selling organizations, retail partners, and other key audiences

Serve as the product marketing and training content strategist, providing the expertise and direction needed to develop effective consumer-facing content

Partner with the Communications team, which owns final copywriting, by providing strategic content outlines, messaging direction, product knowledge, and creative briefs

Collaborate with Creative on video, photography, product demonstrations, and other visual content

Partner with Digital and Social teams to adapt and deploy content across appropriate channels

Participate in video productions and product demonstrations, providing product expertise and content direction

Work cross-functionally with Product Development, Marketing, Training, Communications, Creative, Digital/Social, and Sales teams

Develop content that supports direct-selling and consumer education initiatives

Apply an understanding of direct selling to product training, demonstrations, and sales enablement content

Identify opportunities to make complex product information approachable, engaging, and actionable for consumers and sales representatives

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field

3–5+ years of experience in consumer products, with cookware or housewares experience required

Fluent Spanish/English communication skills required, both written and spoken

Experience supporting product launches and/or brand or product management initiatives

Direct-selling experience strongly preferred

Experience with video, photography, product demonstrations, recipes, or other consumer-facing content is a plus

Experience with an LMS or digital training platform is preferred but not required

Candidates with experience at product-focused consumer brands such as Ninja, iRobot, or similar companies are encouraged to apply

Strong project management, communication, presentation, and collaboration skills

Comfortable working in a fast-paced, cross-functional environment

Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint

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