Channel Sales Manager

Identify, qualify, and recruit installer partners across the territory

Own the pipeline from first contact through signed agreement

Educate installers on dcbel technology, value proposition, and unit economics

Coach new installers through their first customer installations on site, including troubleshooting, until they can install and commission independently

Own account‑level revenue, maintain installer sales funnels, forecast monthly, and drive stage conversion

Grow installer accounts through volume targets, programs, promotions, and regular business reviews

Track and improve installer operational KPIs, including lead conversion, installation quality, first‑time‑fix, and commissioning success

Serve as the primary commercial contact and coordinate issue resolution across NOC, Field Performance, Customer Service, Operations, and Finance

Collaborate with marketing on lead generation, co‑marketing content, installer training, and product launches

Maintain accurate CRM records and report territory performance and forecasts to the CRO

Collect market intelligence and installer feedback on products, pricing, and competition

Help structure and standardize dcbel's sales playbook

Support Ara deployments and scalable growth across North America

Requirements

5+ years in channel, partner or field sales in solar, storage, EV charging, electrical or building products; or 8+ years in sales/business development with a transferable installer or contractor network

Bachelor's degree in engineering, business or a related field; equivalent channel sales experience considered in lieu of a degree

Demonstrated record of recruiting and onboarding installer or contractor partners and growing their volume

Hands‑on experience working on site with installation crews

Experience carrying a quota and forecasting at individual account level

Channel aptitude and field credibility for candidates from adjacent backgrounds

Detailed knowledge of interconnection and incentives in target markets is a bonus

Experience taking a first‑of‑a‑kind product through permitting (AHJ, interconnection) is a bonus

Spanish fluency is a bonus

C-10 electrical license or NABCEP is a bonus

Experience building a sales or training curriculum is a bonus

Ability to work collaboratively in a fast‑paced, high‑growth environment

Ability to explain new concepts simply

Credibility with electricians and installation crews

Self‑direction and comfort with early‑stage channel ambiguity

Ability to hold partners accountable while maintaining relationships

Strong EQ, entrepreneurial mindset, resourcefulness, and clear communication

Comfort with CRM and changing business processes

Coaching mindset and patience for partner training

Strong written and verbal communication

Willingness to work flexible schedules across East Coast and West Coast business hours, including occasional evenings and weekends

Willingness to travel for events, installer visits, and customer installations

Core Competencies
Demonstrates expertise in channel sales and partner recruitment within the solar and electrical industries, with a strong focus on installer training, account management, and operational KPI improvement. Proven ability to drive revenue growth and maintain effective communication across diverse teams and stakeholders.

Highest-signal resume keywords

Channel Sales Experience

Installer Recruitment

Account Management

Operational KPI Tracking

Spanish Fluency

ATS Optimization Keywords
Hard Skills

Sales Forecasting

Quota Management

Installation Training

Market Intelligence Collection

Sales Playbook Development

Interconnection Knowledge

Permitting Experience

CRM Proficiency

Electrical Knowledge

Training Curriculum Development

Soft Skills

Strong Communication

Coaching Mindset

Self‑Direction

Resourcefulness

Entrepreneurial Mindset

Certifications & Qualifications

C-10 Electrical License

NABCEP Certification

Industry Keywords

Solar

Storage

EV Charging

Building Products

Installer Network

Field Sales

Contractor Network

Lead Generation

Customer Installations

Business Reviews

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