Brand and Content Specialist

Description The Brand & Content Specialist is responsible for developing compelling content and maintaining consistent brand messaging across all company brands. This role produces written, visual, and multimedia content that educates customers, supports sales initiatives, strengthens brand awareness, and positions the company as an industry leader.
Requirements Content Marketing Develop content including:
Blog articles
Case studies
Customer success stories
White papers
Guides
Sales collateral
Product brochures
Email copy
Website copy
Social Media Develop monthly content calendars
Write posts
Coordinate photography and video
Engage with comments when appropriate
Track engagement metrics
Support employee advocacy initiatives
Brand Management Maintain brand standards
Ensure consistency across five business units
Review marketing materials
Coordinate branding updates
Manage marketing asset library
Creative Production Coordinate or produce:
Photography
Video production
Customer interviews
Graphic design requests
Trade show materials
Promotional campaigns
Sales Enablement Develop materials including:
Presentation decks
Product one-pagers
Case studies
Sales emails
Trade show collateral
Customer testimonials
Customer Satisfaction Write customer-facing survey invitations
Collaborate with Digital marketing specialist on survey program execution
Design branded survey templates
Coordinate Customer testimonials
Work Experience requirements Customer Service Job Related Experience
Marketing/Office experience
Graphic design experience preferred
Education/Certification/License Requirements High School Diploma
College Degree Preferred
Work Conditions/Physical Demands Employee is occasionally required to stand; walk; sit; and reach with hands and arms. Employee must have normal manual dexterity and be able to effectively manipulate keyboard and phone. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this position with Atlanta Fork Lifts, Inc. dba Toyota Material Handling Systems, ("TMHS"). TMHS and Advanced Material Handling, LLC are affiliated entities under common ownership. This is not an exhaustive list of all duties and/or responsibilities. TMHS reserves the right to amend or change responsibilities to meet business and organizational needs as necessary.
Atlanta Fork Lifts, Inc. is an Equal Opportunity Employer and Drug Free Workplace

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