POPWTR is seeking a data-driven Growth Lead to oversee all digital growth across DTC, Amazon, TikTok Shop, social commerce, and marketplaces. You’ll own paid media on Meta, TikTok, Google, and more while shaping a best-in-class content strategy that builds awareness, impressions, and customer acquisition.
You will recruit and lead a high-performing growth team, build creator and influencer ecosystems, optimize funnel metrics, and align with sales and supply chain.
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