Vice President, Naming Rights

Lead Learfield's naming rights business development efforts across its portfolio of collegiate athletic properties

Identify and cultivate naming rights opportunities for stadiums, arenas, and other premium university assets

Partner with Athletic Directors, university presidents, athletic department leadership, Commercial Partnerships VPs, and senior university stakeholders

Develop and maintain a pipeline of naming rights and entitlement partnership opportunities

Prospect Fortune 500 brands, agencies, and senior marketing executives

Lead high-value sales processes from prospect identification through negotiation and contract execution

Secure long-term naming rights agreements and integrated sponsorship platforms

Collaborate with Commercial Partnerships, local sales, and national sales teams to develop customized partnership solutions

Serve as the naming rights subject matter expert throughout the sales cycle

Coordinate internal resources to position, market, and sell opportunities

Build relationships with university decision-makers and guide them through evaluating and commercializing naming rights assets

Present recommendations and opportunities to institutional stakeholders

Maintain knowledge of naming rights trends, industry benchmarks, and emerging opportunities

Represent Learfield at industry events, conferences, and executive meetings

Travel extensively for university campus visits, client meetings, conferences, and partner presentations

Requirements

15+ years of sales, sponsorship, business development, or partnership experience

Proven track record selling naming rights, entitlement partnerships, and other large-scale sponsorship agreements

Demonstrated success securing multi-million-dollar partnerships and complex platform-based deals

Extensive experience building relationships with Fortune 500 brands, agencies, and C-suite decision-makers

Strong business development and consultative sales skills

Exceptional presentation, negotiation, and relationship management abilities

Experience working across multiple stakeholders and managing long sales cycles

Experience in collegiate athletics, professional sports, sports marketing, media, or entertainment (preferred)

Existing network of senior marketing executives, sponsorship buyers, and agency leaders (preferred)

Understanding of collegiate athletics and the evolving landscape of college sports (preferred)

Ability to travel approximately 40–50% of the time

Core Competencies
Demonstrates extensive experience in sales and business development, particularly in securing naming rights and large-scale sponsorship agreements. Proven ability to build relationships with senior marketing executives and navigate complex sales processes in the collegiate athletics and sports marketing sectors.

Highest-signal resume keywords

15+ Years Of Sales Experience

Naming Rights Sales Expertise

Relationship Management Skills

Consultative Sales Skills

Presentation And Negotiation Skills

ATS Optimization Keywords
Hard Skills

Business Development

Sponsorship Sales

Contract Negotiation

Pipeline Development

Sales Process Management

Soft Skills

Relationship Building

Consultative Selling

Collaboration

Communication

Industry Keywords

Collegiate Athletics

Sports Marketing

Sponsorship Agreements

Fortune 500 Brands

C-Suite Decision-Makers

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