Marketing Director

Benefits

Health insurance

Paid time off

Vision insurance

Competitive salary

Flexible schedule

Marketing Director — Home Energy Pros
Fort Wayne, IN | Full-Time, In-Office

About Us
Home Energy Pros is a fast-growing home energy services company delivering radiant barrier insulation, solar attic fans, water filtration, and air purification solutions to homeowners across Indiana, Maryland, and Virginia — with a new market launching in Columbus, OH. We're a door-to-door sales-driven business built on a proven canvassing model, and we're investing heavily in marketing infrastructure to fuel our next stage of growth.

The Role
We're looking for a Marketing Director to own our marketing strategy end-to-end — from lead generation and brand positioning to CRM systems and campaign performance. You'll work directly with ownership to turn marketing into a predictable, scalable growth engine across multiple markets, and you'll manage the team executing on it (including our CRM/campaign lead).

What You'll Do

Own marketing strategy across all active and expansion markets (IN, MD/VA, Columbus)

Drive lead generation across direct mail (EDDM), paid social (Meta), and other channels

Oversee GoHighLevel CRM strategy — pipeline structure, automation, reactivation campaigns, and reporting

Manage and mentor marketing team members (including a Marketing Manager/CRM lead)

Analyze campaign performance and close rates to optimize spend and messaging

Partner with sales leadership to align marketing output with canvassing/closer capacity

Build repeatable playbooks for new market launches (using Columbus as the next test case)

Manage vendor relationships (mailers, ad platforms, skip tracing, DNC compliance, etc.)

What We're Looking For

5+ years in marketing, with at least 2+ in a leadership or director-level role

Experience with CRM platforms (GoHighLevel a strong plus) and marketing automation

Direct mail and/or paid social campaign management experience

Comfort working with data — close rates, CPL, campaign ROI — to drive decisions

Experience in home services, D2D sales, or a similarly fast-paced field-sales environment strongly preferred

A builder's mindset — comfortable creating systems from scratch, not just maintaining them

Strong leadership and communication skills; able to manage a small, growing team

What We Offer

Competitive base salary + performance bonus structure

Health, vision, and dental insurance

IRA retirement plan

Paid time off

Company trips/incentive travel

Real ownership over marketing strategy at a company in aggressive growth mode

Location
Fort Wayne, IN (in-office)

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