Manager Brand Marketing - Frozen Snacking

Manager Brand Marketing - Frozen Snacking Foods you love. Brands you trust. And a career that empowers you to grow. At Nestl USA, we're all working towards the same goal to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity and responsibility to be there for every moment in our consumers' lives. Joining Nestl means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
Position Summary: As the Manager, Brand Marketing Combined Consumer & Product Experience (CX/PX), you will lead the comprehensive brand experience across communications, product, and commercial touchpoints. This role architects how the brand is experienced through both first and second moments of truth by integrating consumer experience, product experience, innovation, launches, packaging, claims, media, digital, and commercial activation. This role owns the coordination, execution, and delivery of key initiatives that bring the brand strategy to life and create meaningful consumer communications and experiences across the funnel.
Key Responsibilities:
Consumer, Category, & Customer (3C) Understanding: Lead the translation of consumer, category, customer, and competitive insights into integrated brand and product strategies that inform innovation, communications, activation, and portfolio priorities.
Innovation & Renovation: Lead integrated brand, product, and innovation deliverables aligned to approved strategy, ensuring consistency across communications, product experience, and consumer touchpoints.
Communications & Unrivaled Superiority for Product & Packaging: Lead end-to-end product and communications initiatives across renovation, superiority, packaging, claims, and consumer-facing content, ensuring delivery against approved brand strategy and product agenda priorities.
Unbeatable Value, Unmissable Visibility: Lead the execution of commercial plans aligned to brand strategy, ensuring pricing, promotion, portfolio, and shopper marketing priorities are effectively translated into market activation.
Business Management: Lead monthly business reviews (MBP/MBR) for marketing, enterprise forecasting, and annual planning processes by ensuring innovation inputs, new item performance updates, and recommendations that inform business decisions.
Talent Management: Champion the Nestl Ways of Winning by setting clear expectations, role modeling desired behaviors, and fostering an inclusive, high-performing culture that enables teams to thrive and deliver business results.
Qualifications/Certifications: Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience MBA preferred. In-depth knowledge of brand building management principles and practices. Strong negotiation, agency management, and relationship-building skills. Strong research and strategic analysis skills. Demonstrated ability to lead cross-functional teams, influence stakeholders, and manage agency partners. Strong problem-solving and decision-making skills, with the ability to translate ambiguity into clear recommendations and action plans. Excellent communication (both verbal and written) and interpersonal skills. Strong financial acumen and the understanding of calculating risk/return on business decisions. Ability to manage multiple priorities, lead projects independently, and deliver results in a fast-paced environment. Proficient in Microsoft Office Applications.
Critical Experiences: At least 5 years of work experience in brand or product management, marketing, or a related field Proven track record leading brand strategy, innovation, communications, product experience, or commercial activation initiatives that deliver business results. Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals. Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended). Demonstrated problem-solving and analytical capabilities, with the ability to develop creative
on-traditional solutions for challenging, undefined problems. Experience managing launches, packaging/claims workstreams, agency deliverables, and integrated activation plans across consumer and commercial touchpoints.
Salary: $119,923.20 to $172,857.00 per year Bonus Eligibility: Yes The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range. Nestl offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com
estle-in-the-us-benefits .
It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home. The Nestl Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy .
Job Requisition: 417430 Solon, OH, US, 44139