Social Media Manager (contract)

Social Media ManagerWe're looking for a hands-on Social Media Manager - a creator and strategist who makes things, not a calendar manager. Your job is to produce short-form content basically every day and turn everything happening around The Realest into content people can't scroll past.We have an incredible amount of natural content already. Between our founder, the merchandise, the auctions, the athletes and artists, our partners, our customers, and everything happening around the business, you won't have to manufacture much. The job is to recognize the story fast, frame it the right way, shoot and edit it, and get it out. You'll spot it, capture it, package it, and publish it - quickly.This is a role built on speed, autonomy, and experimentation. We'd much rather you test ten smart ideas than overthink one for a week. Individual posts that don't land are completely fine, that's the cost of moving fast and learning what works. This starts as a contract role with the potential to convert to full-time down the line.Create great content, every dayProduce short-form video daily - recognize the story quickly, frame it, shoot it, edit it, and ship itTurn the natural content around us into gold: merchandise, auctions, athletes and artists, partners, customers, and live momentsConcept, capture, and edit from start to finish — Reels, TikToks, Shorts, Stories, graphics, and real-time content that feels native to each platformKeep the voice unmistakably The Realest — real, in-the-know, and made for collectorsPartner on founder-led contentWork closely with our founder, who's naturally one of the faces of the businessSpot opportunities for founder-led content that feels authentic - never forced, never generic "CEO content"Tell customer and collector storiesFluent in collectible culture, with a home base on X. Comfortable across all platforms, but especially dialed into X, where the collectors are and the conversation happens - engaging and jumping into the discussions daily, not just posting.Catch the reactions when collectors receive their items, and the moments with athletes and partnersBuild formats, not just postsWhen something works, turn it into a repeatable format, template, or franchise rather than treating every post as a one-offDevelop recurring series that give The Realest a recognizable rhythm and identityExperiment, measure, and lean inTry a lot, watch what performs, understand why, and double down on what's workingStay extremely aware of internet culture, formats, and what's landing — but translate it through an elevated The Realest lens. We should feel current and fast without chasing every meme or trendTrack views, saves, shares, and follower growth, and turn the numbers into your next moveRun creator and influencer engagement (secondary)Identify and work with creators, influencers, and brand ambassadors who fit our mission - a meaningful part of the role, but always secondary to creating great content ourselves