Senior Copywriter: SMB Growth & Brand Messaging

H&R Block is seeking a Senior Copywriter who will craft customer-centered messaging to drive SMB acquisition, engagement, retention, and growth across digital and traditional channels. You’ll transform business objectives and customer insights into clear, persuasive content that strengthens brand affinity and delivers measurable results.
Reporting into Creative within Marketing, you’ll partner with Marketing, Performance Media, CRM, Product Marketing, Analytics, and Design teams to create

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