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LN Concerts, Tour Marketing Director

Live Nation Entertainment · Beverly Hills, CA, USA ·

Pay:
$100,000-$100,000/yr
Job type:
Full Time

Director, Tour MarketingThe Director, Tour Marketing is a critical part of the Tour Marketing team, as a strategic marketing leader and core member of the department partnering with Tour Promoters to develop & execute innovative marketing strategy. This person will provide best-in-class service and foster strong relationships with both our internal teams and external partners. They will act as a strategic partner in developing marketing plans, working internally with cross-functional teams – including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects – developing overall marketing strategy in coordination with external partners & regional marketing team.Bottom line, they are responsible for elevating the level of service we provide to our artist clients and partners.This role will do the following:Develop and execute marketing plans in conjunction with artist & project teamsManage onsale timelines in partnership with ticketing leadCultivate & maintain relationships with external partners to provide excellent client servicesAnalyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategyManage marketing budgets to achieve business objectivesCollaborate with multiple teams to successfully execute strategic integrated marketing campaignsExecute national promotions and oversee local promotions, both in support of individual shows and toursPartner with PR team to develop & execute media events and PR opportunities to support toursOversee the planning of digital media campaigns across multiple platformsOversee social media campaigns and promotions to drive ticket sales, awareness, and fan engagementOversee the production of marketing assets including: audio & video spots, key art, social content, etc.Effectively utilize internal marketing tools & resources, following best practicesManage one or more employees at the coordinator level within tour marketing departmentThis person will bring the following:Minimum 5-7 years marketing experience in live entertainment or industry-related field – international experience a plusProven track record of outstanding client relationshipsDeep understanding of the live entertainment businessAbility to clearly communicate strategic initiatives and navigate complex situations under pressureExceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teamsWork well in a team environmentAbility to prioritize and meet deadlines while managing multiple projectsAbility to adapt, communicate, and manage in a fast-paced environmentStrong time management skills, excellent organization skills, and attention to detailCreativity skills and problem-solving aptitudeProactive work ethicPassionate about live experiencesAbility to recognize and define problems, collect information, establish facts, and implement innovative solutions, tapping into key stakeholders.Strong Microsoft Office Suite, G-Suite skills, BoxAbility to learn and efficiently use project management software/tools – Asana knowledge a plusExperience with digital asset management systems and workflowsExperience managing marketing budgets & campaign planningBachelor's degree requiredFluency in a secondary language a plusBenefits & perks include:Health: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)Yourself: Free concert tickets, generous paid time off including paid holidays, sick time, and personal daysWealth: 401(k) program with company match, stock reimbursement programFamily: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy supportCareer: Career and skill development programs with School of Live, tuition reimbursement, and student loan repaymentOthers: Volunteer time off, crowdfunding matchEqual Employment OpportunityLive Nation strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave or the denial of family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, race, sex, gender, gender identity, gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.Hiring PracticesThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.The expected compensation for this position is:$100,000.00 USD - $125,000.00 USD** Pay is based on a number of factors including market location, qualifications, skills, and experience.Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.