Media Advisor

MEDIA ADVISOR/ACCOUNT EXECUTIVE POSITION
Advertising Sales and Marketing/Full Time
Immediate Opening!
Job Description:
We are a marketing and advertising company partnering with small, medium, and large businesses in the Fingerlakes area and Central New York.
Our mission is simple but powerful:
Help local businesses get Wanted. Found. Chosen.
We do that by connecting strategy, creative, data, and media execution into measurable business outcomes. We are not in the business of selling ads. We are in the business of helping business owners:
Drive more website clicks
Generate more qualified phone calls
Increase foot traffic
Show up higher and more often in search
Outperform their competitors
Grow revenue
We need a serious sales professional who understands that modern advertising is about guiding the consumer journey — from awareness to action.
This is not a “spot pusher” job.
This is not a transactional sales role.
This is a strategic marketing position built around performance, accountability, and growth.
What You’ll Do You will work directly with local business owners to build integrated advertising solutions that include:
Search marketing
Targeted display
Paid social
Audio (radio & streaming)
Website strategy
Audience targeting & retargeting
But tools are not the point.
Your responsibility is to connect those tools to outcomes.
Every proposal, every conversation, every campaign must answer:
How does this help the business become Wanted, Found, and Chosen?
Because at the end of the day, what matters is:
More website clicks
More inbound calls
More booked appointments
More store visits
More branded searches
More sales
You are not selling inventory.
You are designing growth.
What You’ll Own Revenue & Pipeline Discipline Build and maintain a strong, active prospect pipeline
Set weekly revenue “ASK” goals
Consistently prospect and open new accounts
Forecast accurately and manage deal flow
Grow both new and existing client revenue
Client Strategy Conduct deep discovery conversations
Identify competitive gaps and growth opportunities
Build integrated, performance-focused proposals
Tie every recommendation back to measurable outcomes
Present confidently and close decisively
Market Presence Become known in the community as a marketing resource
Develop strong relationships with business owners
Represent the company professionally in public settings
Stay informed on industry trends and consumer behavior
Execution Partnership Collaborate with digital and creative teams
Ensure campaigns are launched correctly and on time
Monitor results and communicate performance clearly
Identify upselling and optimization opportunities
The Type of Professional Who Thrives Here Strong sales track record
Comfortable prospecting and asking for business
Competitive and growth-minded
Coachable and open to ongoing training
Disciplined with pipeline management
Confident presenting to business owners and decision-makers
Understands that marketing is about strategy, not just products
Self-motivated and accountable
You will succeed here if you believe:
Advertising only works if it drives action.
Action only matters if it drives revenue.
Revenue is the only scoreboard that counts.
Why This Role Is Different You are not selling radio.
You are not selling digital impressions.
You are guiding the consumer journey:
From someone who doesn’t know a business exists…
To someone who searches for them…
To someone who chooses them.
That transformation is what you sell.
Compensation & Benefits This is a performance-based role with significant upsides.
On average, total compensation (base + commission) ranges from $50,000 to $100,000+ annually, with top performers exceeding that.
Benefits include:
Medical insurance
Dental insurance
Matching 401(k)
Paid vacation
Ongoing sales and marketing training
Career growth opportunities
Work Location: In person
Cayuga Media Group WQNY / WYXL / WHCU / WNYY / WIII / WFIZ / VINE / Rewind / Buzzer/ ALTis an Equal Opportunity Employer.
Contact: Kathy Dempsey /BusinessManager
Cayuga Media Group
1751 Hanshaw Road
Ithaca, New York 14850
Women and minorities are encouraged to apply.
Cayuga Media Group/Saga Communications is an Equal Opportunity Employer.
No phone calls please.

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