Grassroots Marketing Manager

The Carolina Hurricanes are seeking a Grassroots Marketing Manager to deepen the organization’s presence across the Triangle through authentic, relationship-driven community engagement. This role will focus on building meaningful connections with multicultural leaders, community organizations, and event organizers to grow the Hurricanes brand in a way that is inclusive, respectful, and rooted in trust. This is a highly visible, outward-facing role for a connector—someone who thrives in community settings, understands the value of representation, and believes brand growth happens best through genuine human relationships.

Key Responsibilities

Build and maintain strong relationships with multicultural leaders, community advocates, and organizations across the Triangle region

Serve as a representative of the Carolina Hurricanes at community events, networking opportunities, festivals, and meetings

Identify and cultivate partnerships with event organizers, nonprofits, cultural organizations, and local leaders

Develop and execute grassroots marketing initiatives that authentically connect the Hurricanes brand to diverse communities

Collaborate with internal marketing, community outreach, partnership, and retail teams to align grassroots efforts with broader organizational goals

Identify new opportunities for community presence, brand storytelling, and local engagement

Act as a trusted liaison between the Hurricanes organization and community partners, ensuring consistent follow-through and relationship care

Track outreach efforts, partnerships, and community impact, providing insights and recommendations for growth

Represent the Hurricanes brand with professionalism, cultural awareness, and enthusiasm at all times

Qualifications & Experience

2–5 years of experience in grassroots marketing, community engagement, brand activation, or a related field

Existing connections within Triangle-area communities and/or experience building relationships across diverse cultural groups a plus

Exceptional interpersonal and communication skills; comfortable engaging with community leaders and large groups

High emotional intelligence and cultural competency

Ability to work nights and weekends as required by community events

Self-starter with strong organizational skills and the ability to manage multiple relationships simultaneously

Passion for community building, sports, and the power of local engagement

Experience working in professional sports, entertainment, or large consumer brands a plus

Bilingual or multilingual abilities a plus

Familiarity with the Raleigh-Durham-Chapel Hill area and its community landscape

Must have a valid NC driver’s license and acceptable driving record

Must pass a criminal background check

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Hurricanes Holding, LLC reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Hurricanes Holdings, LLC may require an employee to perform duties outside his/her normal description. This description in no way states or implies that these are the only duties to be performed by the employee occupying this position.

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