Social Media & Content Marketing Coordinator

Who We Are:
RUMA Medical is a leader in functional medicine and medical aesthetics. We are passionate about providing exceptional patient experiences and empowering individuals to enhance their well-being inside and out. Our mission is to nurture confidence, promote self-worth, and help our patients flourish in all aspects of their lives.
As our brand continues to grow across multiple platforms, services, and locations, we are seeking a highly creative and strategic marketer to help expand our digital presence and storytelling.

The Position:
FULL TIME Social Media & Content Marketing Coordinator

Job Type:

Full-time | 35–40 hours per week | On-Site | Pay: $25-$32

This is a strategic marketing and brand leadership role, not simply a content creation position.

RUMA is seeking an experienced and highly driven Social Media & Brand Marketing Manager to own the strategy, growth, and execution of our digital presence across the RUMA brand and its expanding platforms.

The ideal candidate understands that luxury marketing is about more than beautiful imagery. It is about positioning, perception, storytelling, consistency, consumer psychology, and creating an experience that makes people want to be part of the brand.

You will be responsible for translating RUMA’s brand identity into compelling digital experiences that increase brand awareness, strengthen patient loyalty, generate demand, support provider growth, and ultimately contribute to revenue.

This individual will oversee social media strategy across multiple RUMA brands, direct content production, execute campaigns, analyze performance, collaborate with providers and leadership, and identify opportunities to continuously elevate the RUMA brand.

We are looking for someone who is career-driven, commercially minded, creatively sophisticated, highly self-motivated, and eager to grow with an ambitious company.

The Opportunity
You will have significant ownership over how RUMA is represented digitally.

This includes:

Developing and executing RUMA’s overarching social media and digital brand strategy

Establishing channel-specific strategies for Instagram, TikTok, YouTube, Pinterest, LinkedIn, and emerging platforms

Managing the digital presence of:

RUMA Medical

RUMA Wellness

RUMA Academy

Founder’s personal brand

Developing content strategies that support brand awareness, patient acquisition, provider growth, service launches, and revenue goals

Building and maintaining a sophisticated, consistent, and recognizable luxury brand identity across every digital touchpoint

Developing campaigns that create demand around RUMA’s services, providers, events, products, and programs

Using analytics, audience insights, and performance data to evaluate what is working and continuously optimize the strategy

Identifying emerging trends, cultural moments, platform opportunities, and innovative ways to grow the brand

Working closely with leadership to develop long-term marketing and growth initiatives

Creative Direction & Content
You will oversee the creative execution of the RUMA brand while maintaining a high standard of visual and editorial quality.

Responsibilities include:

Developing creative concepts and strategies

Directing, filming, and editing high-quality short-form video

Capturing treatment footage, testimonials, educational content, provider features, behind-the-scenes content, and brand storytelling

Directing providers and team members on camera

Writing sophisticated, engaging copy and scripts that align with the RUMA voice

Developing concepts for recurring content series such as RUMA Reports

Coordinating testimonial shoots, influencer visits, and campaign productions

Manage our affiliate program. This includes initiating new influencer relationships, coordinating all influencer visits, contracts, and obligations.

Capturing and organizing before-and-after photography

Creating graphics and marketing assets using Adobe Creative Suite and Canva

Developing branded templates and creative systems that maintain consistency across the organization

You should have a strong visual eye and an understanding of what makes a luxury brand feel elevated, intentional, and distinctive.

Brand Marketing & Growth
This role extends beyond organic social media.

You will contribute to the broader marketing engine of RUMA by:

Supporting launches of new treatments, services, programs, products, and business verticals

Developing promotional campaigns designed to drive awareness, engagement, leads, and appointments

Creating strategies to support provider schedule growth

Coordinating influencer, creator, affiliate, and strategic brand partnerships

Supporting RUMA events, launches, activations, and new-location marketing

Developing marketing initiatives around key business priorities

Collaborating with leadership to identify opportunities for brand expansion and revenue growth

Ensuring every campaign and customer-facing communication reflects RUMA’s positioning and brand standards

Social Media Management
You will oversee the day-to-day execution of RUMA’s digital presence, including:

Managing content calendars and publishing schedules

Developing feed posts, Reels, Stories, and short-form video

Maintaining consistent storytelling across platforms

Managing community engagement and social media messages

Maintaining bios, highlights, links, and other digital touchpoints

Launching and developing social accounts for new providers, services, and locations

Monitoring platform trends, algorithm changes, and emerging opportunities

Reviewing performance metrics and translating insights into actionable strategy

The Right Fit
We are looking for someone who sees social media as a

business and brand-growth tool, not simply a publishing platform.

The right candidate is:

Career-driven

and looking for an opportunity to grow within an ambitious organization

A strategic thinker who understands how marketing influences consumer behavior and business growth

Experienced in building and maintaining a

luxury or premium brand

Highly attuned to visual identity, brand positioning, storytelling, and consumer experience

Commercially minded and comfortable connecting creative decisions to business objectives

Curious, proactive, and constantly looking for ways to improve

Comfortable making recommendations and taking ownership without waiting for direction

Highly organized and able to manage multiple priorities without losing attention to detail

A strong writer with an elevated understanding of brand voice and messaging

Comfortable directing, filming, and collaborating with providers and executives on camera

Adaptable, resourceful, and energized by a fast-moving environment

Passionate about aesthetics, wellness, beauty, luxury, and the evolving world of digital marketing

Qualifications & Requirements
This is an experienced-level position. Candidates should have:

3–5+ years of professional experience

in social media, brand marketing, digital marketing, content marketing, or a related field

Demonstrated experience marketing for a

luxury, premium, beauty, aesthetics, wellness, fashion, hospitality, or similarly positioned consumer brand

A proven understanding of

luxury brand strategy, positioning, and consumer marketing

Experience managing social media strategy across multiple platforms and/or brands

Strong understanding of Instagram, TikTok, and YouTube content strategy

Demonstrated ability to develop and execute campaigns tied to measurable business objectives

Strong copywriting and marketing communication skills

Experience with video production and editing

Proficiency in Canva and Adobe Creative Suite

Strong understanding of social media analytics, performance metrics, and growth strategy

Experience developing and maintaining content calendars and campaign strategies

A degree, certification, or equivalent professional experience in marketing, communications, branding, advertising, graphic design or a related field

Experience in aesthetics, wellness, beauty, or healthcare marketing strongly preferred

A portfolio demonstrating your work, creative direction, and experience building brands or growing digital audiences

This Role May Not Be for You If You

Are primarily interested in content creation without the strategic marketing component

Prefer to be given a task list rather than take ownership of outcomes

Are uncomfortable being held accountable to performance and growth metrics

Struggle to manage multiple priorities, deadlines, and stakeholders

Are uncomfortable giving or receiving creative feedback

Do not have a strong understanding of luxury branding and consumer positioning

Are looking for a role with limited responsibility or a narrow scope

Are uncomfortable working in a fast-moving, evolving environment

Expect social media strategy to remain static as platforms, audiences, and business priorities change

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