Director of Digital Advertising: Job at DESIGN MARKETING STUDIO in New York

Reports to: American Marketing Director

The Role
We are seeking a hands-on Director of Digital Advertising to lead the agency’s paid-media function across client accounts, platforms, and markets.

As an agency that specializes in local services, it is important that you have experience outside of selling products.

You will define the direction, standards, and operating approach for advertising across Google, Meta, Microsoft, LinkedIn, Pinterest, and other relevant platforms. You will be accountable for portfolio-level performance, campaign quality, budget discipline, attribution, forecasting, and continuous improvement.

This role goes beyond managing individual campaigns. You will guide the specialists responsible for execution, establish clear performance expectations, identify risks and growth opportunities, and advise leadership on advertising strategy and investment decisions.

You will remain close enough to the work to review campaign structures, diagnose performance issues, and support complex accounts, but your primary responsibility will be to build a disciplined and scalable advertising function.

What You’ll Work On:

Own the overall strategy, standards, and performance of the agency’s digital advertising function

Develop portfolio-level strategies across search, display, retargeting, and paid social

Guide budget allocation, forecasting, channel selection, bidding, and performance targets

Review campaign strategies and lead intervention on priority, complex, or underperforming accounts

Establish consistent standards for campaign planning, testing, tracking, optimization, and reporting

Lead and develop specialists responsible for campaign execution

Improve the connection between advertising, creative, landing pages, CRM, lead handling, and sales outcomes

Build attribution and measurement frameworks for online sales and offline service conversions

Advise leadership and senior stakeholders on risks, investment decisions, and growth opportunities

Build repeatable systems that improve advertising quality, scalability, and financial performance

You will be encouraged to:

Take full accountability for advertising performance across the portfolio

Make decisions based on evidence, commercial judgment, and financial discipline

Identify risks and opportunities before they become urgent

Balance strategic leadership with hands-on technical judgment

Recommend when campaigns should be expanded, restructured, paused, or discontinued

Tools & Technical Mastery

Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Pinterest Ads

Search, display, retargeting, paid social, and multi-channel campaign strategy

Budget allocation, forecasting, bidding, and cost control

Campaign architecture, audience strategy, A/B testing, and conversion optimization

Full-funnel attribution, conversion tracking, and offline conversion measurement

Analytics, reporting, dashboarding, and spreadsheet-based financial analysis

Campaign quality control, documentation, and review systems

Team leadership, coaching, delegation, and senior stakeholder communication

A strong understanding of how positioning, creative, targeting, and sales processes influence advertising performance is essential.

We value deep technical expertise paired with commercial judgment and leadership maturity.

Who This Role Is For
Strong candidates typically:

Have at least 8 years of experience in digital advertising, paid media, performance marketing, or a related field

Have led a paid-media team, function, portfolio, or major multi-account program

Have managed significant advertising budgets with strong financial discipline

Can define strategy at both account and portfolio level

Have established campaign standards, quality controls, and repeatable processes

Can guide and improve the work of other advertisers and specialists

Understand both online sales and offline service-based lead generation

Are experienced in attribution, experimentation, forecasting, and conversion optimization

Can translate complex performance data into clear business recommendations

Demonstrate leadership, accountability, maturity, and fluent professional English

A related degree or certification is valuable, but demonstrated leadership, technical depth, and measurable results are more important.

What You’ll Gain

The opportunity to shape and lead the agency’s digital advertising capability

Exposure to international clients, markets, and major advertising platforms

Recognition and financial rewards tied to measurable contribution

Long-term leadership and career-development opportunities

A positive, supportive, and low-drama working environment

Flexibility around genuine personal, family, and holiday needs

How We Evaluate Fit
We care less about certifications and more about demonstrated leadership, judgment, and measurable results.

We will evaluate:

The scale and complexity of advertising portfolios you have led

Your ability to improve ROI, manage budgets, and control costs

Your experience establishing strategy, standards, and operating systems

Your ability to lead and improve the work of advertising specialists

Your understanding of attribution, forecasting, and full-funnel performance

Your ability to balance director-level leadership with hands-on technical judgment

Evidence of measurable outcomes from previous work

The process includes:

A conversation focused on advertising leadership, portfolio strategy, commercial judgment, and performance accountability

Review of relevant campaign results or case studies

Why you are a great match for this position

Current (or last) and expected salary

Supporting materials (LinkedIn URL, portfolio, etc.)

1–3 LinkedIn profile (or portfolio) URLs of professionals you believe are an exceptional match for our agency, with whom you would most want to work alongside

We value candidates who recognize and attract strong talent around them.

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