Digital & Performance Designer - fi

Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for a Digital & Performance Designer!
We're looking for someone to own the look, feel, and performance of our paid and organic social assets and email creative. You'll turn campaign briefs into scroll-stopping, on-brand static content across Meta and beyond, plus the visuals behind our email marketing program. This is a hands-on, high-output role for someone who knows great design has to convert, not just look good, and has the performance data to back it up.
What You'll Do:
Design static creative for paid social campaigns (primarily Meta/Instagram, with potential expansion to TikTok, Pinterest, and other platforms), optimized to drive clicks, sales, and engagement
Partner on the visual output for organic social channels, keeping content fresh, on-brand, and platform-native
Design email marketing assets, campaign graphics, banners, product features, and promotional layouts, in collaboration with lifecycle/email marketing
Partner closely with brand and growth teams to translate campaign goals, briefs, and performance data into new creative concepts and iterations
Build and maintain a steady cadence of A/B creative variants (copy, layout, color, format) to support ongoing testing and optimization
Maintain brand consistency across all social and email touchpoints while adapting creative to platform-specific best practices and specs
Stay current on social and paid media creative trends, platform format changes, and competitor creative strategies
Manage multiple projects and deadlines in a fast-paced, iterative marketing environment
Handle light video editing: trimming, captions, simple animations, and repurposing existing footage to supplement static-first output
What You'll Bring:

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