Brand Manager

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Brand Manager
Full Time Management Green Bay, WI, US

POSITION SUMMARY:

Lead content creation and brand storytelling across paid, owned and earned media channels to ensure a cohesive and compelling brand experience. Manage the brand content calendar and guide the development of campaigns, messaging, creative assets, and promotional initiatives across multiple audiences and platforms. Lead content planning, execution, measurement, and performance of multi-channel marketing campaigns that drive media ROI, brand equity, traffic, and sales. Manage external agency relationships to ensure content performance and executions are optimized to business goals.

CONTENT TEAM MANAGEMENT

Create quarterly content plans across all channels in the media plan and omni-channel websites. Broadreach, digital, direct mail, brand.com and search

Direct production against the content plan, managing team bandwidth and content workflow through the project management platform Asana

Oversee creative workflow management using tools such as Asana to coordinate timelines, assign resources, track project status, and manage team bandwidth across multiple concurrent initiatives

Review team output to ensure delivery against brand and channel strategy

Manage all content needs for the three banners’ websites.

Set and communicate clear priorities for the content team. Drive transparency and collaboration with IT, store operations and merchandising

Manage and prioritize the pipeline of creative and content requests across the organization, balancing business needs, campaign timelines, and available resources to ensure efficient execution.

Partner with cross-functional stakeholders to evaluate incoming design and content requests, establish priorities, and align deliverables with strategic marketing objectives and deadlines.

Identify, execute and measure A/B testing opportunities to continuously optimize content and campaigns.

COPY WRITING

Lead the team to write, edit, and revise clear, compelling copy for various marketing channels including direct mail, website, blog, social media, email marketing, in-center signage, and sales collateral

Translate merchant language including features and benefits into consumer-friendly copy

Ensure the brand voice and positioning is executed properly in each of the Fielmann USA brands

Thoroughly proofread and perform copy revisions at each stage of production to ensure clear, concise, and accurate communication to our patients and customers

MARKETING STRATEGY & ANALYSIS

Lead translation of brand strategy, segmentation and marketplace trends into executable content and brand storytelling.

Partner with the media and CRM teams, sales, and agency teams to deliver integrated campaigns that align with brand positioning and business objectives.

Monitor brand performance, campaign effectiveness, media coverage, and consumer sentiment to identify opportunities for optimization and growth.

Identify unique customer segments and journeys; support the CRM team in tailoring communication and experiences to our various customer segments

Build and maintain relationships with global marketing, merchandising, sales, store planning, and other internal stakeholders

Evaluate market reactions to advertising programs

Communicate with outside marketing material vendors regarding ongoing campaigns

Manage productivity of marketing plans and projects

Maintain in-depth knowledge of the characteristics and opportunities for all of Fielmann USA’s unique markets

Conduct competitive and market analysis to ensure understanding of positioning

Test and measure campaigns at appropriate stages to ensure optimal performance and results

LEADERSHIP

Build the marketing team’s grassroots and new store support capabilities

Lead and coach the graphic designers to drive the Fielmann USA brand proposition in the marketplace

Influence campaign and media approaches based on insights and analysis gathered from campaign and content performance

Create a sustainable work environment between IT, merchandising and the content team by driving standards in areas of defining requirements, establishing lead times, and managing workflows

Build relationships internally and externally, working cross-functionally with other departments to include store operations, human resources, merchandising and store development

Support design needs of cross-functional partners on key organizational initiatives

Ensure accuracy and consistency of internal and external reporting data

MINIMUM KNOWLEDGE, EXPERIENCE & SKILLS REQUIREMENTS

Bachelor’s Degree in marketing, communications, business or related field

2-4 years’ progressive marketing experience

Strong leadership, coaching, and team development experience

Strong understanding of emerging marketing trends, technologies, and integration strategies

Strong verbal and written communication and interpersonal skills

Strong organizational skills and attention to detail

Strong time management skills: ability to manage multiple workloads and deadlines

Able to meet deadlines with consistent accuracy

Demonstrate flexibility in responding to organizational changes and business priorities

Collaborative personality and the ability to lead within a team environment that encourages creativity and effective collaboration

Able to thrive within a fast-paced matrix environment

Proficiency with Microsoft Office Suite of programs

ESSENTIAL FUNCTIONS & WORK REQUIREMENTS

Ability to effectively communicate at all levels within the organization through written and two-way verbal communication

Able to sit or stand for extended periods of time

Able to operate various office equipment (e.g., personal computer, telephone, fax machine, copier, etc.)

Able to read and write at a high school graduate level

Ability to see (Near, Distance, Color, and Depth Perception)

Able to evaluate color

Able to lift 10 to 20 poundsThese statements are intended to describe the general nature and level of work performed by teammates assigned to this job classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

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