Social Media Marketing Specialist

Description

About Mockins
Mockins is a fast-growing automotive e-commerce brand based in Brooklyn, NY. We design innovative products for car enthusiasts and adventure seekers. As we continue to expand, we're looking for a motivated Social Media Marketing Specialist to grow our social platforms.

Position Overview
We're seeking a creative, resourceful Social Media Marketing Specialist to own our day-to-day social media presence — creating and editing content, coordinating influencer outreach, and spotting new opportunities to grow our audience, while working closely with our design and e-commerce teams to align social strategy with sales goals.

Key Responsibilities

Plan and execute social media strategy across Instagram, TikTok, YouTube, and Facebook

Create, edit, and prepare content (images, videos, captions) in partnership with the design team

Upload and schedule posts, maintain publishing calendars, and ensure consistent, on-brand posting

Research, contact, and manage relationships with influencers and creators for UGC and partnerships

Align social content with product launches, promotions, and sales goals with the ecommerce team

Monitor trends, platform updates, and competitor activity to spot growth opportunities

Troubleshoot content, campaign, and scheduling challenges independently

Qualifications

Genuine enthusiasm for social platforms, trends, and building brand presence

Keen eye for aesthetics, storytelling, and spotting new angles or opportunities

Comfortable navigating ambiguity and problem-solving independently

Basic content editing experience (Canva, CapCut, or Premiere Pro a bonus)

Strong, professional communication for cross-team and influencer outreach

Organized and detail-oriented, able to manage multiple tasks and deadlines

Adobe Creative Suite and/or influencer marketing experience a plus

Why Join Mockins?
Join a growing company where you'll have the opportunity to make a direct, visible impact on the brand's social presence and growth.

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