Marketing Director - The Spiegel Center

Full Time 30-39 Hour The Spiegel Center, Newton, MA, US

Marketing Manager - The Spiegel Center
Salary Range: $60,000.00 To $80,000.00 Annually

Marketing Manager – The Spiegel Center
The Spiegel Center is seeking a strategic, creative, and results-driven Marketing Manager to lead our marketing and communications efforts. This pivotal role partners closely with our leadership team to design and execute marketing strategies that drive surgical growth, MedSpa utilization, and exceptional patient engagement.

The ideal candidate is a self-starter who understands both the luxury aesthetics market and data-driven decision-making, and is excited to elevate a high-performance brand through digital innovation, strategic partnerships, and compelling storytelling.

Key Responsibilities
Strategic Planning & Leadership

Own the development and execution of comprehensive marketing plans focused on patient acquisition, brand awareness, and retention across surgical and medspa services

Align campaigns with practice goals and provider priorities, partnering closely with the Practice Director and Medical Director

Track, analyze, and report performance metrics (KPIs, ROI, conversion rates) to continuously optimize campaigns

Content, Campaigns & Creative

Lead creation and execution of marketing campaigns across all channels: digital (SEO, PPC, social, email, website), print, in-office, and community-based

Maintain and manage website content to ensure a high-performing user experience; oversee SEO performance and keyword strategy

Oversee design and execution of promotional campaigns, sales events, and seasonal offers—working with internal teams and vendors

Direct the creation of brand-aligned visuals, including photo, video, and design for use across platforms (including aesthetic editing and layout when needed)

Digital & Social Presence

Manage the practice’s social media strategy and calendar, increasing engagement and growth through strong storytelling and branding

Write, schedule, and analyze email and SMS campaigns for promotions, events, patient education, and lead nurturing

Leverage content from providers (before & after photos, video, quotes) to attract ideal patients, particularly through channels like LinkedIn, Instagram, and Google

Patient Experience & Culture

Create in-practice brand touchpoints through signage, giveaways, and visual merchandising

Plan and execute team appreciation initiatives, staff events, and brand culture campaigns to boost employee engagement and retention

Support front desk and patient care center efforts to enhance overall patient journey and satisfaction

Community, Partnerships & PR

Collaborate with local businesses, nonprofits, and vendors for cross-promotions, sponsorships, and outreach opportunities

Oversee public relations efforts including writing press releases, crafting thought-leadership content, and coordinating with media outlets

Manage relationships with external marketing partners, such as Google Ads vendors, SEO consultants, and aesthetics product reps

Administrative & Operational Support

Manage and report on marketing budget, vendor contracts, and marketing tool subscriptions

Co-lead weekly marketing meetings and contribute to monthly team meetings with updates and inspiration

Provide occasional support to the front office and leadership team when needed

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus

Minimum 5+ years in a senior marketing role—experience in aesthetic medicine, medspa, or luxury healthcare strongly preferred

Proven track record in digital marketing, especially SEO, paid search, social media, and email automation

Strong project management and content creation skills; able to move from concept to execution independently

Proficiency with tools such as Canva, Zoho, Google Analytics, Hootsuite, and marketing automation platforms

Excellent interpersonal, written, and verbal communication skills

Strong design eye and comfort working with visual media and brand guidelines

Passion for wellness, aesthetics, and high-touch service

What We Offer

Full-time position with a competitive salary ($60K–$80K depending on experience) + quarterly bonus opportunities

Medical, dental, and vision benefits

A collaborative, fast-paced environment with autonomy and creativity

Opportunity to shape a growing luxury brand in the plastic surgery and medspa space

Support from a dynamic team of providers, surgeons, and leaders

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