Senior Media Planner

TheSeniorIntegratedMediaPlannerisafulltimeroleresponsibleforthestrategicdevelopmentandexecutionofintegratedmediaopportunitieswithcurrentclients,aswellasthemanagement/oversightofthemediaplanning,buying,implementation,andperformanceanalysisfortheircampaigns.TheSeniorIntegratedMediaPlannerisexpectedtocontinuouslychallengethemselves,theirclient(s)&agencycounterpartstounitetodeveloprelevant,original,andimpactfulmediastrategiesandtest&learnopportunitiesthatspanthefullspectrumofmedia.
Essential Duties and Responsibilities:

PartnerswithAssociateDirector,asneeded,todevelopandimplementmediastrategies
SeeksadviceandcounselfromSVP,IntegratedPlanning(SVIP),forproperdevelopmentofintegratedmediabriefs,objectives&strategiestoensureastrongfoundationonwhichtobuildanintegratedplan.
Developsandimplementsintegratedmediastrategies—partneringwiththeAssociateDirector,andSVIP.
Managestheday-to-daystrategicmediaplanningactivitiesforassignedaccount(s)whileengagingoversightandsupportofAssocDirector,whennecessary.
CollaborateswiththeIntegratedMediateamandagencycross-functionalteamsonthedevelopmentofintegratedmediacampaignstrategiesandtacticalconsiderationsforclients,andbeabletospeaktotheuniquewaysdifferentstrategiesandtacticsworkwithinacampaignstructure
Uncovers/understandsclientobjectives,challengesandneedsasitpertainstoIntegratedMedia
ResponsibleforIntegratedMediabriefco-development,strategicapproach,vendor/partner/publisherproposalevaluation&negotiation,mediarecommendationdevelopment,andpresentationtoclients
Responsibleforcampaignoversight;inclusiveof,butnotlimitedtoregularlyreviewingperformancewithanalyticsteam,optimizations,implications,trackingofthebudgetandmediaspends&ensuringproperbilling
Developsstrongknowledgeofthechangingmedialandscapebynetworking,meetingwithandbuildingrelationshipswithnewvendor/partners,etc.;understandingthebenefitsbetweenworkingwithdifferentvendorsandbeabletoclearlyprovidestrategicrationaleforallvendorrecommendations
Develops&sharesmediaPOV’sasneeded(bothinternally&clientfacing)
Qualifications:
Education:bachelor’sdegreefromanaccreditedfour-yearcollegeoruniversitypreferred
4+yearsofrelevantmediaplanningexperiencerequired;2+yearsinamediaplanningrole
Demonstratesknowledgeofbothofflineandonlinemediaandanalytics
Demonstratesexperiencewithshoppermarketing
Demonstratesknowledgeandunderstandingofdigitaldisciplinesincluding,butnotlimitedtodisplay,onlinevideo,CTV,richmedia,programmatic,socialmedia,influencermedia,SEM,digitalcoupons,adoperationsetc.
Demonstratesunderstandingofmediaplanning,negotiation,implementation,andperformanceanalysis
Experiencewritingandsellinginproposals/plansforintegratedmediaefforts
401KContributions
FlexiblePTOPolicy&GenerousHolidaySchedule
Rewards&RecognitionProgram
BonusEligibility
SummerHours
ThepayrangeforthispositioninIllinoisisexpectedtobebetween$70,000to$80,000perYear.However,basepayofferedisbasedonmarketlocation,andmayvaryfurtherdependingonindividualizedfactorsforjobcandidates,suchasjob-relatedknowledge,skills,experience,andotherobjectiveconsiderations
Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.

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