Multimedia Marketing Specialist, NP&A Job at Nidec Minster Corporation in Minste

Minster, OH, USA | Marketing | Full Time

Multimedia Marketing Specialist, NP&A

Job Summary

The Multimedia Marketing Specialist is a hands‑on, digitally driven marketer who serves as an in‑house expert across multimedia, digital platforms, and emerging marketing technologies. This role is critical to supporting North American automation brands and broader NP&A marketing initiatives by owning digital channels, producing high‑quality content, and partnering cross‑functionally to drive brand visibility, engagement, and lead generation.

As a member of Nidec Press & Automation's global marketing team, the Multimedia marketing specialist will function at an enterprise level, interacting with internal department customers and the global team driving sales enablement initiatives and brand awareness. This energetic marketing champion will play a key role in maintaining, strengthening, and modernizing our group digital presence, while also ensuring consistent global implementation and corporate alignment. You'll join a global marketing team who challenges you to grow and values innovation, collaboration, creativity, and business partnership.

Job Responsibilities

Actively participate as part of the global marketing team with the ability to:

Manage team projects within responsibility/skill expertise

Collaborate with internal customers/maintain marketing relationships

Contribute technically to marketing projects maximizing personal expertise

Drive for innovative solutions that enable established history to integrate with modern technologies/function principles.

Conducts keyword research and curates' content with the marketing team based on keywords to drive traffic and generate sales.

Digital & Platform Ownership

Serve as the in‑house multimedia and digital marketing lead, owning the development, management, and optimization of websites and related platforms

Act as the internal vendor and project manager for digital tools, platforms, and outsourced initiatives

Partner closely with IT on website security, hosting, and server management (marketing‑owned platforms)

Marketing Technology & Innovation

Lead or support the development of new technology‑based marketing tools, including (but not limited to) apps, AR/VR experiences, renderings, web plug‑ins, and AI‑enabled solutions

Conduct competitive digital analysis and identify channel gaps and opportunities for improvement

Email & Digital Advertising

Own the email marketing program, including platform management, content creation, optimization, analytics, contact management, and data governance

Manage and optimize digital advertising efforts across social, SEO, PPC, and AI‑generated content channels

Identify and champion opportunities to integrate AI, analytics, and automation to improve content effectiveness, audience engagement, and business outcomes.

Collaborate cross‑functionally to align multimedia and AI capabilities with organizational strategy, growth objectives, and innovation initiatives.

Support lead management and performance analysis tied to digital campaigns

Social Media & Content Creation

Serve as social media platform manager across all NP&A brands (30+ channels)

Create, gather, edit, publish, and manage social content, with a primary focus on North American brands

Coordinate and manage internal content contributors across brands and regions

Gathers and evaluates web analytics and metrics to be used for market site enhancements and to leverage optimization of all digital programs.

Creates analytical reports pertaining to campaign performance, to present to senior management and the corporate marketing team.

Multimedia Production & Design

Provide in‑house videography and photography, including traditional and drone capture, along with post‑production editing

Deliver high‑quality visual design using the full Adobe Creative Suite

Act as a multimedia UX strategist, ensuring cohesive, effective experiences across channels, brands, and platforms

Sales & Brand Support

Support segment and sales teams as assigned, with a particular emphasis on North American automation brands

On-site event organization/coordination and related support if needed.

Foster a customer-focused marketing mindset across the entire company.

Ability to cross-support global marketing department with additional responsibilities as assigned.

Travel up to 15% domestically and internationally as needed.

Qualifications

Required

Bachelor's degree in Marketing, Digital Media, Communications, or a related field (or equivalent practical experience)

6+ years of experience required with corporate experience strongly preferred.

Strong proficiency with the Adobe Creative Suite and core marketing technologies

Hands‑on experience in digital marketing, social media, multimedia production, content management, and CMS platforms

Working knowledge of email marketing, digital advertising channels, and website management and optimization

Strong communicator able to collaborate effectively with global teams, internal stakeholders, and external vendors

Proven ability to manage complex programs while maintaining a big‑picture perspective

Self‑motivated, adaptable team player with a strong sense of urgency and problem‑solving mindset

Willingness to be flexible and perform responsibilities not specifically identified in the job description.

Portfolio samples will be requested.

Preferred

Experience with emerging technologies such as AR/VR, AI‑driven content tools, or advanced web integrations

Hands‑on videography, photography, and drone experience

Experience supporting B2B or industrial/automation brands

Nidec Minster Corporation will not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to Nidec Minster Corporation job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Preapproval from the Nidec Minster Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team.

An equal opportunity/affirmative action employer, M/F/D/V