Palm Beach Local Marketing Manager

PopStroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We aren’t here to simply run venues — we’re here to build something special together.

At PopStroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you’re supported, challenged, and trusted, you rise.

We solve problems together, jump in, and move the needle every day because we care. We lead with ownership, back each other up, and never lose sight of the fun along the way.

This mindset; the drive, the heart, the teamwork is what we call The PopStroke Way.

Our Core Values

Make It Fun: If it’s not fun, rethink how we’re doing it. We bring creativity, positivity, and joy into everything we do, from guest interactions, doing hard things, and how we support one another.

Bring the Energy: Your vibe sets the tone. Every leader and team member influences the experience. Show up with enthusiasm, optimism, and presence.

Roll Up Your Sleeves: See it. Fix it. Jump in. We are hands on problem solvers that jump in and become part of the solution. We leave things better than we found them.

Own It: Live your role with an owner’s mindset. We take pride in our work, hold ourselves accountable, and treat the business like it’s our own.

Get Off the Hamster Wheel: Don’t repeat yesterday — rethink, improve, grow. We challenge “the way it’s always been done” and are always looking for better ways to serve our guests and each other.

These values are how we show up every day. This is what it means to live The PopStroke Way.

About The Role
The Local Marketing Manager is responsible for driving local brand awareness, guest traffic, growth of membership, and venue revenue by building meaningful community partnerships, executing local marketing initiatives, creating engaging brand experiences, and establishing PopStroke as a valued part of the local community.

Core Responsibilities

Create Local Brand Awareness

Drive Membership Growth & Retention

Build & Manage Community Partnerships

Support Event Sales Team

Capture & Organize Content

Manage In-Venue & Promotional Assets

Develop Influencer & Ambassador Relationships

Maintain the Local Events Calendar

Manage Online Presence & Google Reviews

Drive Guest Engagement

Track Marketing Performance & Reporting

Community Presence
Build, maintain, and strengthen relationships with local businesses, youth sports organizations, schools, chambers of commerce, hotels, apartment communities, nonprofits, and other community partners.

Identify and execute partnership opportunities through sponsorships, fundraisers, networking events, festivals, and community activations that generate measurable awareness, guest traffic, memberships, and event leads.

Maintain an active presence in the local community, including during evenings and weekends when events, partnerships, and promotional opportunities are most impactful.

Collaborate with Venue Leadership and Corporate Marketing to secure approval for sponsorships, budgets, and promotional opportunities.

Represent PopStroke at local events and serve as the venue's brand ambassador to strengthen community awareness and engagement.

In college markets, manage relationships and partnerships with local universities, including student organizations, athletics, campus departments, alumni groups, and Greek life, to drive brand awareness, memberships, group events, and student engagement.

Digital Marketing

Capture and organize high-quality local photo and video content for use across social media, email, digital advertising, and corporate marketing channels.

Manage the venue's Facebook page, including content publishing, guest engagement, event promotion, and community interaction.

Manage the local influencer program, including identifying local creators, coordinating hosted visits, managing select free memberships, and cultivating long‑term relationships.

Ensure all local marketing collateral, digital assets, menus, promotional materials, signage, and venue information remain current and accurate.

Maintain accurate business information, photos, and promotions across online listings, including Google Business Profile, Chambers of Commerce, CVBs, tourism websites, and other local directories.

Monitor Google reviews daily and respond professionally to guest feedback while partnering with Operations to address opportunities for improvement.

Marketing Operations

Maintain a regular presence in the venue each week to support membership sales, events, partnerships and high‑traffic times in coordination with the operating team where you can have the greatest impact on the business.

Partner closely with Venue Leadership during peak periods to engage guests, promote memberships and events, activate local marketing initiatives, capture content, gather guest feedback, and identify real‑time opportunities to drive traffic and revenue.

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