Benefits
- Dental insurance
- Health insurance
- Vision insurance
- Wellness resources
About the Role
We are seeking a dynamic, brand-driven Director of Marketing & Sales to lead the growth of our Nutrition Nest , a flagship wellness destination integrating functional medicine, premium retail, experiential dining, and longevity-focused services .
This role combines luxury hospitality marketing excellence with strong sales leadership , responsible for building brand awareness, driving revenue, and delivering a world-class guest acquisition and retention strategy.
Key Responsibilities
- Brand Strategy & Positioning (Luxury Wellness Focus)
- Develop and execute a premium brand strategy aligned with a luxury wellness experience
- Position the Nutrition Center as a destination for longevity, nutrition, and lifestyle transformation
- Oversee storytelling, content, and visual identity across all channels
- Revenue & Sales Leadership (CORE COMPONENT)
- Own top-line revenue growth across:
- Retail (organic products, supplements)
Experiential dining & grab-and-go
Wellness programs, memberships, and consultations- Build and lead a sales strategy , including:
- In-store conversion optimization
Membership and subscription models
Corporate wellness partnerships
Local and regional B2B outreach- Establish sales KPIs (conversion rate, average ticket size, customer lifetime value, membership growth)
- Partner with operations to ensure seamless sales-to-service experience
- Own top-line revenue growth across:
- Pre-Opening & Launch Marketing
- Lead go-to-market strategy for Nutrition Nest opening
- Drive pre-launch buzz, influencer engagement, and community activation
- Execute launch campaigns, events, and partnerships to achieve strong opening revenue targets
- Digital & Performance Marketing
- Own all digital channels : website, SEO, paid media, CRM, email, and social
- Drive customer acquisition and retention using data-driven strategies
- Manage agency partners and internal teams to optimize ROI
- Guest Experience & Journey Optimization
- Design a luxury guest journey from discovery → visit → repeat engagement
- Collaborate with operations to ensure brand consistency and premium experience delivery
- Implement loyalty and referral programs
- Partnerships & Community Building
- Build strategic relationships with:
- Wellness practitioners and clinics
- Fitness studios and luxury lifestyle brands
- Corporate clients and local businesses
- Drive events, workshops, and experiential marketing initiatives
- Build strategic relationships with:
- Team Leadership & Budget Management
- Build and lead a high-performing marketing and sales team
- Manage marketing budgets, ROI tracking, and reporting
- Present performance insights and growth strategies to leadership
Key Performance Indicators (KPIs)
- Monthly and annual revenue growth
- Customer acquisition cost (CAC) vs lifetime value (LTV)
- Conversion rates (foot traffic → purchase)
- Average ticket size and membership sales
- Digital performance (ROAS, engagement, retention)
- Brand awareness and community engagement
Qualifications
- 8–12+ years in marketing and sales leadership , preferably in:
- Luxury hospitality
- Wellness, fitness, or lifestyle brands
- Premium retail or experiential concepts
- Proven track record of driving revenue growth and brand positioning
- Experience with pre-opening or launching new concepts (highly preferred)
- Strong understanding of digital marketing and performance analytics
- Exceptional leadership, communication, and strategic thinking skills