We're looking for a Social Content Creator with exceptional visual taste, strong creative instincts, and a deep understanding of how brands live on social media.
This is a hands-on role focused on developing and creating content for Gaui's social channels - from polished editorial storytelling to organic, culturally relevant content designed for Instagram and TikTok.
At Gaui, we believe in specialists with generalist qualities. Your specialty should be social content creation, supported by a strong understanding of art direction, graphic design, photography, video, editing, typography, and culture.
The Role
You'll help shape how Gaui looks, feels, and communicates across social.
You'll develop posts from concept through execution: finding the idea, establishing the visual direction, creating or selecting assets, designing layouts, shooting content, editing video, and preparing the final piece for publishing.
The goal is to create work that feels distinctive, considered, and highly relevant to the platform - content that people actually stop for, watch, save, share, and remember.
Responsibilities
Concept and create content primarily for Instagram and TikTok
Develop both editorial / art-directed and organic social content
Take individual posts from idea through final execution
Design carousels, graphics, typography, layouts, and other social-first treatments
Shoot and edit Reels, TikToks, BTS, product moments, and spontaneous organic content
Edit confidently in CapCut, including pacing, music, subtitles, transitions, and sound
Help define the art direction of individual posts, stories, and content concepts
Transform campaign photography and video into strong social executions
Identify relevant formats, references, cultural moments, and trends while interpreting them through Gaui's own point of view
Collaborate closely with the Brand Director, Head of Marketing, and Creative Lead
Continuously explore stronger ways to make the content resonate and perform
Qualifications + Skills
Excellent visual judgment and understanding of fashion, beauty, design, music, and internet culture
Strong graphic design fundamentals, particularly typography, composition, and hierarchy
Advanced CapCut skills are essential
Comfortable shooting high-quality organic content on an iPhone
Strong understanding of Instagram, TikTok, Reels, Stories, carousels, and evolving social formats
Ability to turn references or loose creative direction into finished work
Good understanding of art direction and maintaining a cohesive brand world
Photoshop and Adobe Creative Suite experience are highly valued
Photography, motion, or advanced video-production skills are a plus
Experience in fashion, beauty, lifestyle, or another visually driven brand is strongly preferred
What We Aim For
We don't see social media as simply posting content.
Understanding of social creative has to balance taste, storytelling, relevance, and attention. You notice the crop, first frame, typography, music, pacing, sequencing, and all the small decisions that determine whether something feels exceptional or forgettable.
Most importantly, you make impactful things.
We're not looking for someone whose primary strength is managing a content calendar. We're looking for someone who can look at that calendar and create what deserves to go on it.
This is a full-time, in-person role based in Doral, FL, working Monday through Friday from our office or on location when content production requires it.
Because social moves quickly, occasional Saturday availability from home may be needed for timely content, edits, or publishing support. The role should feel structured during the week, with flexibility when the brand or content moment calls for it.
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Junior Art Director
GAUI · Miami, FL, USA ·
- Pay:
- 52.000 - 76.000
- Job type:
- Full Time