Social Media Coordinator

Hutton Digital is the digital marketing agency division of Hutton Broadcasting, helping local and regional clients, Hutton Broadcasting properties, and Hutton City Sites grow their audiences through compelling, platform-native social media content. We’re looking for a creative, detail-oriented, and technically savvy Social Media Coordinator to help power our social content operation across clients, Hutton Broadcasting, and Hutton City Sites.
Position Summary The Social Media Coordinator creates, edits, and helps manage social media content for Hutton Digital’s client accounts, Hutton Broadcasting, and Hutton City Sites. Client profiles, content calendars, and channel optimization are handled collaboratively with the broader social media team. The Coordinator takes ownership of Hutton Broadcasting’s internal and Hutton City Sites YouTube channels, including publishing and channel optimization. This role also includes editing video content for use across all social media platforms.
Key Responsibilities Work with the broader social media team to build and maintain client profiles
Collaborate on content calendars and scheduling for client accounts
Support ongoing channel optimization efforts across client social accounts
Communicate with the sales team regarding client needs, updates, and deliverables
Hutton Broadcasting & City Site YouTube Channel Management Own day-to-day management of Hutton Broadcasting’s internal and Hutton City Sites YouTube channels
Handle publishing, channel settings, and organization for these channels
Edit and prepare video content specifically for YouTube, including thumbnails and descriptions
Monitor channel performance and recommend adjustments to improve reach and engagement
Content Creation & Copy Write, edit, and proofread engaging, on-brand social media copy for a range of clients, Hutton Broadcasting, and Hutton City Sites
Create and adapt content to fit the voice, tone, and goals of each individual client or brand
Ensure all published copy is accurate, error-free, and consistent with brand and platform best practices
Video Editing Edit video content for use across all social media platforms (e.g., Instagram, Facebook, TikTok, YouTube, and others)
Ensure all video content meets platform specifications and brand standards
Collaborate with the Social Media Manager and team on video content plans and priorities
General Monitor content performance across platforms and provide input on what’s resonating with audiences
Stay current on social media trends and platform updates
Collaborate with the SEO, content, and sales teams as needed to support integrated campaigns
Qualifications 1–2 years of experience in social media coordination, content creation, or a related role
Strong writing, editing, and proofreading skills
Video editing experience required (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro, or similar)
Comfortable learning and working within internal tools, systems, and platforms
Familiarity with major social media platforms (Instagram, Facebook, TikTok, YouTube, etc.) and what performs well on each
Comfortable managing a YouTube channel, including publishing and basic channel settings
Highly organized with strong attention to detail and ability to manage multiple client accounts/projects at once
Strong communication skills, including cross-team coordination with sales
Application Requirements Candidates must be located in Santa Fe, Albuquerque, Durango, Farmington or close surrounding areas and should be prepared to provide examples of previous work, including social media posts, edited social video content, and other social content they have created or edited.
Type: Contract-to-Hire, with potential conversion to full-time based on performance and business needs
Reporting Structure: Reports to the Social Media Manager

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