Marketing Manager - Corporate Accounts Preventive Care

Marketing Manager , Corporate Accounts Preventive Care is the marketing engine behind IDEXX's corporate account preventive care growth play. Most of your time goes to developing the growth playbook and everything that makes it work, including the toolkit, the resources, the reporting — in close partnership with the preventive care marketing team and the commercial organization.

Why This Role Matters
You will also partner with the commercial teams to bring preventive care subject matter expertise to customer conversations as needed. You will develop a strong feel for what resonates with C-suite audiences; how corporate groups are structured, how decisions get made, and what their medical, operations, and financial leaders are measured on. Connecting our best practices to the outcomes those leaders care about is what turns a playbook concept into a path to organic growth for both the corporate group and IDEXX.

In This Role
Preventive Care Subject Matter Expertise

You will join customer engagements when the account team brings you in, contributing the expertise that strengthens their conversation

You will lead the discussion when the topic calls for it, such as a technical deep dive, or a group working through implementation questions

You will present the growth playbook's best practices and the evidence behind them in language a corporate audience can act on

You will answer the practical questions adoption raises: data foundations, diagnostic profile options, technology optimization, and client communications

You will bring back what you hear so the playbook reflects what customers and account teams actually respond to.

You will partner with commercial and account teams in their customer conversations, bringing preventive care depth when they need it.

Growth Playbook Enablement

You will support development of the growth play toolkit: the materials, templates, and resources account teams need to run these initiatives

You will drive build projects forward: shape the scope, line up the internal partners required, hold the timeline, and deliver

You will stay close to the commercial team to understand what they need, what is working in the field, and where the gaps are

You will codify what works and what does not from each initiative into documented, reusable best practices

You will build the evidence behind each recommendation including utilization data and customer results and turn it into the proof points the commercial team uses with other groups

You will develop the reporting that shows how initiatives are performing and makes results comparable across groups

You will identify which best practices are driving lift and which are not, and feed that back into the playbook

You will partner with the training organization to turn the playbook into field training, supplying the content and subject matter input while they own the curriculum and delivery

You will align cross-functional partners — marketing centers of excellence, medical affairs, analytics, and software — around what needs to get built

You will keep the playbook current as IDEXX capabilities evolve, and retire what no longer holds

You will partner with the preventive care marketing team to develop the growth playbook and everything that makes it usable, including the toolkit, the resources, the reporting, and the projects required to build them

Who You'll Work With

Commercial leaders and account managers across corporate accounts in both North America and International markets

Corporate accounts marketing colleagues and preventive care line of business stakeholders

Medical, operations, and marketing leadership within corporate veterinary groups

Medical affairs, analytics, and IDEXX marketing centers of excellence

What You Need To Succeed

Bachelor's degree in Marketing, Business, Life Sciences, or a related field; advanced degree preferred

8+ years of experience in commercial marketing, sales enablement, or other customer-facing commercial roles

Credible and confident customer-facing presence with senior corporate stakeholders

Track record of driving adoption or behavior change at scale across a distributed set of locations

Proven ability to teach and enable others through training, coaching, or field partnership

Comfortable and credible in front of customers, and able to lead a conversation when the situation calls for it

Demonstrated ability to drive cross-functional projects from definition through delivery without formal authority over the contributors

Willingness to travel to customer sites and regional offices, including international travel

Success in this role requires the ability to influence without authority and build credibility with both internal partners and customer leadership

Preferred

Animal health, veterinary, or broader healthcare experience

Working knowledge of veterinary practice operations and corporate veterinary group dynamics

Formal change management experience or training

Experience deploying best-practice frameworks or enablement resources across a distributed organization

What You Can Expect From Us

Base annual salary target: $120-$130K DOE

Opportunity for annual cash bonus

Health / Dental / Vision Benefits Day-One

5% matching 401k

Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more!

A dynamic and exciting career that utilizes your leadership experience, technical skills, allows you to travel, meet new people, expand your knowledge and skill set, all while positively impacting the lives of pets and their owners

Why IDEXX
We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve since 1983, our team members help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease.

We have customers in over 175 countries and a collaborative global workforce. Our culture embraces challenges and encourages learning and discovery. At IDEXX, you’ll be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

If meaningful work and a sense of purpose are at the top of your list, you’ll find it here. Let’s pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.

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