Community Marketing Coordinator- New York

Barry's Event Marketing ManagerBarry's is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department.Barry's is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it's the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that's as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.Please be aware that smoking is prohibited in all indoor areas of Barry's studios and corporate offices.About The RoleBarry's grows one first class at a time. Someone walks in, finds their spot in the Red Room, and leaves knowing they'll be back. Your job is to create as many of those first classes as possible.You'll own local event marketing across the New York market- in-studio community nights and bring-a-friend classes, plus out-of-studio pop-ups, run clubs, and partnerships with local brands, employers, and buildings. Every event is measured the same way: how many people took their first class because of it, and how many came back.What You'll DoOwn the NYC event calendar across all studios, building a repeatable cadence of first-timer programming with Studio Managers and instructors, with a particular emphasis on New StudiosDesign and execute out-of-studio activations and pop-ups in high-density neighborhoods and at local momentsBuild a pipeline of local partnerships- brands, hospitality, retail, run clubs, corporate and residential buildings- that puts Barry's in front of qualified new audiencesGrow an NYC ambassador program and equip instructors to bring their networks inSet targets and report on first-timer acquisition, cost per first-timer, and first-to-second-visit conversion; manage the local budget and event P&LEvent ExecutionThis role is on the ground, not just on the calendar. You're personally at the events you build, and you own getting everything there and back in one piece.Physically attend and run every activation you own- in-studio and off-site- as the on-site lead, not remotely managedSource, prep, and transport event materials- signage, sampling product, swag, tech, tables- to and from studios and off-site venues, using your own vehicle or approved local transportLead setup and breakdown at each activation yourself, or delegate and directly brief Studio Managers, instructors, or ambassadors when you're covering multiple sites in the same windowOwn day-of logistics with venues, building management, and vendors- load-in windows, storage, permitting, and on-the-fly troubleshooting when plans changeQualifications4+ years in community, field, or event marketing- ideally fitness, wellness, hospitality, or a consumer brand with physical locationsA track record of events tied to hard acquisition numbers, not just attendanceDeep familiarity with New York and existing local relationships you can activateStrong project management and comfort with dataWillingness to be hands-on and in studioReliable local transportation and the ability to lift and haul event materials- this is a physical, on-your-feet role across multiple sites in a single day