Vice President of Brand Marketing

Essense Of Australia Brand Marketing RoleThe stories we tell become part of some of life's most meaningful moments—the search for the dress, the celebration of a commitment and the memories people carry with them long after the wedding day. The Vice President of Brand Marketing is a storyteller, brand builder and strategic leader who understands the privilege of bringing those stories to life and knows how to turn that emotion into meaningful brand connection and business growth.Leading global Communications, Public Relations and Social across our wholesale and retail brands, this person will shape how our brands speak and show up around the world. They will translate brand positioning, audience insights and business priorities into integrated strategies that build awareness, deepen connection and drive conversion while ensuring every expression feels distinct, relevant and unmistakably us.Beyond consumer-facing brand marketing, the VP will oversee organizational communications and executive communications. They will serve as a trusted advisor to senior leaders, elevating executive voices and helping to position the organization and leadership as thought-leaders and best-in-class.Working closely with the Company owners and leaders across the business, the VP will ensure voice, visual identity and brand experience work together seamlessly. They will also lead and develop the global Communications and Social teams, fostering a culture of curiosity, creativity and continuous learning—and finding fresh, meaningful ways to bring our brands to life around the world.ResponsibilitiesWhat You'll Do:Own and evolve the company's global brand voice, tone, and communication guidelines across corporate, wholesale, and retail (B2B and B2C), ensuring consistency worldwide while allowing for market-specific nuanceLead global communications and public relations strategy — including for wholesale initiatives, key selling events, and the True Society collective — translating business objectives into an integrated brand marketing roadmap spanning PR, internal communications, and socialProvide executive oversight of public and media outreach, approving high-visibility external communications across U.S. and European marketsPartner directly with the CCO on global brand positioning and major announcements serving as a trusted advisor to senior leadershipOwn the overarching social strategy for wholesale and retail, translating brand positioning and audience insights into channel-native programs that drive awareness, consideration, and conversion with brides-to-beLead global teams in adapting social strategies for local markets while maintaining brand voice consistency, and drive the best practices and standards needed to scale the global social functionPartner with the visual brand identity team to ensure voice and visual expression stay aligned worldwideIdentify and translate emerging cultural trends into brand-relevant opportunitiesLead and develop the global Communications and Social teams — coaching Directors and Managers on their individual growth and goals, and fostering a culture of curiosity, ideation, and continuous learningPartner and collaborate cross-functionally with leaders across the business to bring wholesale and retail brand storytelling to lifeRepresent brand marketing in company-wide strategic planning and budget discussionsQualificationsWhat We Are Looking For:Bachelor's degree in Marketing, Communications, or related field required12+ years of progressive experience in brand marketing, communications, or social media leadership, including agency and client-side experience5+ years managing Director-level or senior leaders, with a proven record of developing people managersExperience leading or partnering with international/global teams; comfort managing across time zones and cultural contextsExperience partnering directly with C-suite or executive leadership on brand strategyExperience in a consumer-facing brand, retail, fashion, or luxury environment strongly preferredExceptional judgment on brand voice, tone, and message across highly varied audiences, channels, and marketsProven ability to unify communications, social, and PR into one cohesive team and global brand narrative across wholesale and retailStrong organizational design instincts – comfortable making and defending structural/reporting decisions, including across international linesCultural fluency and sensitivity when leading a global team; awareness of market-specific nuancesStrategic and analytical: comfortable moving between big-picture brand vision and campaign-level performance dataHigh emotional intelligence; skilled at coaching senior leaders remotely and in personPolished executive presence; able to represent the brand and the function at the leadership tableHigh ethical standards; extreme discretion required given exposure to confidential and reputation-sensitive informationFlexibility to complete responsibilities when needed outside of standard work hoursWhat We OfferEssense of Australia is a company with heart. We value creativity, innovation, and dedication, and we're looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike. In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognize and reward excellence, innovation, and loyalty. As such, we provide competitive salaries and a comprehensive benefits package. If you have the skills, spark and drive to help us further our growth, please visit our careers page and follow the prompts to submit your cover letter addressing the above criteria along with a resume and salary expectations.