In-House Digital Marketing Strategist: Data-Driven Growth

We're looking for a passionate Digital Marketing Strategist with 1-2 years of agency experience to join our growing team. You'll be the mastermind behind successful digital marketing initiatives, leveraging your expertise in traffic acquisition, conversion optimization, and various marketing channels.

This role offers a unique opportunity to directly partner with clients, strategizing, planning, and executing marketing plans that propel their business goals forward. You'll be responsible for everything from crafting compelling ad copy and visuals to meticulously analyzing campaign performance and recommending data-driven optimizations.

We're looking for a highly motivated individual with a solid technical background in platforms like Facebook Business Manager, Google Ads, Google Analytics, and various email marketing tools. While a working knowledge of SEO/SEM best practices and content marketing is a plus, the most important qualities are a passion for digital marketing, excellent communication skills, and a relentless drive to see clients succeed.

Requirements

Responsibilities

Comfortable and confident working and communicating directly with clients
Demonstrate a deep understanding of various campaign objectives, targeting techniques, audience types, and ad creatives
Strategize, execute, and manage various client ad accounts using best practices
Develop marketing strategies and plans to support and achieve the client's business objectives
Create great visuals, copy, and ads in various channels to help drive user actions to support client goals
Continuously measure and optimize campaign performance while establishing benchmarks and recommending future A/B tests
Prepare detailed reports and present results to clients and the digital marketing team.

Requirements

Experience and a deep understanding of the Meta Platform, both paid and organic
Experience with Google Analytics and Looker Studio.
Experience using email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.)
Experience using WordPress
Experience using project management tools is a plus
Experience with Google Ads and the various advertising methods within is a plus.

Qualities We Like

A passion for the digital marketing business
The ability to communicate, communicate, and... Over-communicate internally and externally
Self-motivation with the ability to juggle multiple projects while managing priorities
Ability to work effectively within a team environment
Meticulous attention to detail
Stay up-to-date with the latest trends and best practices in digital marketing
Interest in professional and personal growth
We don't expect you to match every criterion, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the evolving digital technologies, solutions, and platforms

Benefits

401K match available
Continuing education reimbursements
Generous vacation and PTO time
Work with a talented team
Work with the latest software, top-of-the-line tools, and equipment
Laidback, fun, professional vibe
We were named one of North Carolina's top Employers

Where you will work:

Wilmington North Carolina

This is a full-time "in-house" position to join our team in Wilmington, NC (We are not looking for freelancers or independent contractors, please.)

#J-18808-Ljbffr