Content and Communications Manager Content and Communications Manager HData Remo

Content and Communications Manager
HData Remote · United States 10 months ago

Job Description
About HData

HData combines centralized data, powerful AI, and purpose-built features to enhance regulatory intelligence for energy professionals. As the system of action for utilities, regulators, advocates, and service providers across the energy sector, HData helps modernize regulatory information processes, reduce the time-intensive burdens of regulatory workflows, and accelerate action with comprehensive regulatory insights. By using technology to reduce manual, burdensome tasks for regulatory professionals, HData supports the energy industry in moving toward greater efficiency, consistency, and transparency in regulatory data and decision-making. We are a venture-backed Techstars company with investment from firms including Buoyant Ventures, Hyde Park Venture Partners, and Firebrand Ventures. We have 200 customers including large utilities such asNextEra Energy, PG&E, and Southern Company, as well as state regulatory commissions, energy tech companies and policy advocates.

Position Overview
We are seeking a strategic and outcome-oriented Content and Communications Manager to lead marketing initiatives and content development across multiple channels. This role combines content strategy with execution, focusing on engaging our target audience through compelling thought leadership and product education. In this role, you’ll be responsible for communicating effectively with prospects and customers at all stages of the customer journey.

This role will work collaboratively across marketing, sales, customer success and product teams. It is a fit for those with a proven track record of contributing high-quality work from ideation through execution. You will thrive if you are proactive, approach your work with ownership and autonomy, and enjoy thinking critically about energy topics and questions.

Key Responsibilities
Content Marketing

Develop and execute a comprehensive content marketing strategy to educate customers and prospects, and to generate demand

Create high-quality, engaging content including guides, case studies, product education articles and product videos

Collaborate with subject matter experts to translate complex concepts into accessible content

Maintain editorial calendars and content workflows to ensure consistent publishing across website, email and social media

Product Launch Communications and Customer Marketing

Lead content strategy and execution for new product launches and feature releases

Create launch materials including product announcements and customer-facing collateral, slides, videos and Knowledge Base articles

Collaborate with customer success and sales teams to identify content gaps and opportunities

Email Marketing

Develop and execute email marketing campaigns that educate and nurture prospects

Own monthly email newsletter to customers, prospects and broader HData ecosystem

Refine and optimize campaigns to drive consistent awareness and engagement

Social Media Management

Develop and implement social media strategies for LinkedIn and YouTube

Own the social media calendar and execution of content

Monitor social media conversations and engage with followers and industry discussions

Identify trending topics and opportunities for timely, relevant content

Webinar Strategy and Planning

Develop webinar strategies that align with marketing and sales objectives

Plan and coordinate webinar topics, speakers, and promotional campaigns

Collaborate with subject matter experts to develop engaging webinar content

Manage follow-up campaigns to capture interest from webinar attendees

Earned Media and Thought Leadership

Identify and pursue speaking opportunities at industry conferences and events

Develop award submission strategies and coordinate application processes

Build relationships with industry publications, journalists, and influencers

Position company executives as thought leaders through strategic content placement

Own and pursue earned media coverage for major news and announcements

Role Qualifications

7+ years of experience in B2B marketing for software solutions

Energy industry experience and knowledge of the regulated energy landscape

Exceptional writing and editing skills with portfolio of published work that demonstrates ability to develop high-value content

Experience leveraging AI for content creation and optimization where value is added and efficiency is increased

Proven ability to learn software products and communicate effectively about value, features, and use cases to the full funnel

Proven ability to strategize and execute effective email marketing campaigns with clear objectives and measurable results

Experience owning social media management and creating compelling content to engage and educate followers

Experience planning and hosting virtual events, specifically product and thought leadership webinars

Proficiency with HubSpot Marketing Hub, CMS and CRM

Video production and editing experience (basic to intermediate level)

Basic graphic design skills and familiarity with Canva

Strong project management skills; Highly organized and proactive communicator

Demonstrated success in environments where resourcefulness, individual ownership and high autonomy are expected

Role Requirements

This position is remote and open to candidates based in the United States.

Central Time is the primary time zone for business hours. This role is expected to be available on a Central Time schedule.

Employees travel twice per year to meet in person for company All Hands sessions.

What We Offer
HData is committed to promoting equality, inclusion, and diversity. We’re an equal-opportunity employer regardless of race, gender, age, religion, sexual orientation, or identity.

The salary range for this role is $100,000 to $120,000 annually. HData also offers:

Medical Benefits

Dental Benefits

Vision Benefits

401k Retirement Plan

401k Matching

Equity Benefit Package

Remote, Hybrid, & In-Office Friendly

Flexible PTO

Life Insurance

As part of our commitment to maintaining legal and ethical standards, HData conducts e-verification for employees.

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