VP of Marketing

VP of Marketing
Department: Marketing

Employment Type: Full Time

Location: Blue Bell, PA

Reporting To: Executive Leadership

Compensation: $100,000 - $140,000 / year

Description
A privately held home services platform based in the Philadelphia suburbs is hiring a VP of Marketing to lead its in house marketing team. The business runs a portfolio of residential roofing companies alongside a fast growing coaching, mastermind, and events brand, so this leader owns both demand generation for the operating companies and the corporate brand that brings new partners in the door. The team is small, talented, and young in tenure, and it currently reports straight to ownership, so the first job is to be the leader and the intermediary they have been missing. This is a hands on seat with a direct line to executive leadership and a real voice in where the company goes next.

Key Responsibilities

Lead the in house marketing team day to day across content, copywriting, and paid search

Build the marketing plan and hold the team accountable to what gets done against it each day

Own lead generation for a portfolio of residential roofing brands

Build the corporate and executive brand that drives attendance to shop tours, masterminds, conferences, and coaching

Set direction across PPC, SEO, social media, and YouTube, and get more eyeballs on the content already being produced

Manage up to ownership, bring recommendations instead of waiting for direction, and stand behind them

Report on marketing performance and tie spend to leads, sold jobs, and partner growth

Skills, Knowledge & Expertise

Track record leading and developing an in house marketing team, agency or in house background both welcome

Working knowledge of PPC, SEO, social media, and video or YouTube growth, enough to direct specialists and judge the work

Proven people leader who starts the hard conversation instead of avoiding it

Comfortable managing up to a high expectation founder and operating in a fast paced, high energy environment

Strategic and hands on, willing to get into the work alongside the team

Able to work in office in the Philadelphia area

Home services, roofing, or multi brand portfolio marketing experience is a plus, not a requirement

Benefits

Base salary of $100,000 to $140,000 depending on experience

Annual performance based compensation award

Equity participation available for the right candidate

Medical, dental, and vision coverage

Paid time off

Direct access to ownership and a seat in leadership conversations

A platform that has grown fast and is pushing to be the premier name in its space

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