Marketing & Communications Manager, Joe’s Pub

The Joe’s Pub Marketing & Communications Manager will be responsible for leading the planning, development, and implementation of marketing strategies for Joe’s Pub’s 600+ performances each year, and three Artist Development Programs. They will play a singular role in advertising, multi-channel marketing, paid social media advertising, and developing marketing plans. The Marketing & Communications Manager will be adept at enhancing audience engagement and ensuring a consistent and compelling brand message, and will manage the growth and development of Joe’s Pub Fellow.

Responsibilities
Marketing and Communications Strategy

Identify and pursue unconventional marketing opportunities: unexpected platforms, cultural moments, and collaborators

Build and sustain advertising and promotional trade partnerships with other cultural institutions and media outlets

Meet earned revenue goals by implementing marketing strategies to drive ticket sales

Manage extensive approval processes through the larger organization

Press

Lead and conceptualize institutional press strategy

Manage a team of external press consultants

Compile and distribute assets for institutional, genre-based, and show-specific press releases

Approve and edit press materials for institutional and show-based PR

Produce annual media dinner

Book press tickets and manage notification of artists and restaurant staff of press in attendance at shows

Digital Media

Lead digital marketing strategy

Manage a team of external digital media consultants

Set budget and strategy for digital advertising

Lead relationships with digital advertising partners and manage Joe’s Pub presence on these platforms

Approve / manage / populate Joe’s Pub social media calendar

Create, schedule, and distribute all eblasts

Creative Direction

Collaborate with The Public Theater’s Brand Studio on the design of Joe’s Pub digital and print promotional branding

Write / edit all copy for digital and print promotional branding

Manage distribution of digital and print promo materials to artists and promotional partners

Produce photoshoots for Joe’s Pub artist development programs, including booking photographers and hair and makeup teams, scheduling, and on-site management

Archive Management

Cultivate, manage and book team of House Photographer contractors, distribute selects, manage photo catalogue

Data and Market Research

Utilize audience insights to inform strategic decisions

Track and analyze campaign performance, ticket sales trends, and audience behavior

Collaborate with external partners on focus group and primary research relevant to ticket buyers

Regularly report on eblast performance, digital media performance, and other metrics

Website

Represent Joe’s Pub in organization-wide digital and web projects

Partner with the Public Theater’s web team to manage Joe’s Pub web pages

Edit and review each artist’s performance page

Troubleshoot web issues

Build, manage, and edit landing pages for Joe’s Pub artist development programs, seasonal events, other programs, and special projects

Ticketing and On-sales

Collaborate with The Public Theater’s ticketing and web teams to lead and/or manage announcements, rolling weekly show on-sales and scheduled on-sales for select shows

Copywriting and execution of all messaging to ticket buyers in the event of scheduling changes or cancellations

Cross-Departmental Collaboration

Collaborate with The Public Theater’s Development, Special Events, WebDev and Marketing teams regularly

Collaborate with The Public Theater’s ticketing team to distribute messages to ticket buyers about scheduling changes or cancellations

Requirements

5+ years marketing and project management experience

Highly organized, detail-oriented and systematic with strong time management skills and the ability to work well in a team

Have strong written and verbal communication skills, particularly copywriting and editing

Proficiency with programs within Microsoft Office suite; Canva; Tessitura; CMS; Photoshop, InDesign and Illustrator

Social media platforms required, including but not limited to: Instagram, Facebook, and Upscrolled, as well as analyzing social media metrics and advertising

Compensation & Benefits
The salary for this position begins at $72,000 annually, commensurate with experience. This position is available immediately. This is a full-time, Exempt position in accordance with the Fair Labor and Standards Act.

Equal Opportunity Employer
The Public is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Applicants from populations underrepresented in the theater field are strongly encouraged to apply. All qualified applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.

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