Marketing Manager, Growth Programs

Social Media Specialist, Influencer Marketing

We're hiring a Social Media Specialist, Influencer Marketing to run Runway's paid influencer and affiliate programs. You'll scout and pitch creators (primarily on YouTube), negotiate flat-fee paid briefs and performance-based affiliate deals, and own each relationship end to end, from first outreach through contract and payment. This is not a content production role.
The ideal candidate is highly online, organized, analytical, and action-oriented. You understand how content moves across platforms, can identify emerging trends early, know how to spot relevant creators and influencers and facilitate relationships with them, and can translate social insights into clear recommendations for the marketing and creative team.
What You'll Do

Scout and identify creators, primarily on YouTube, relevant to Runway's paid influencer and affiliate programs
Pitch creators on both programs: flat-fee paid briefs for influencers, and signup/performance-based deals for affiliates
Own outreach, negotiation, contracts, and paperwork for each creator relationship, end-to-end
Partner with outside agencies running outreach at scale to keep the creator pipeline full
Stay immersed in YouTube and the broader AI/creative tools creator landscape, tracking trends and surfacing who's worth pursuing next
Share what's resonating with creators and audiences with the creative team to help inform organic content direction
Partner with the growth marketing team on attribution and reporting to track program performance and ROI
Coordinate with the creative team on briefs given to paid influencers
What We're Looking For

At least 2 years of experience in influencer marketing, affiliate marketing, social/creator partnerships, or a related role
An existing network of creator relationships, ideally with strength on YouTube
Comfortable negotiating fees and contracts directly with creators
Strong understanding of how content performs on YouTube specifically, plus a broader read on social and creator trends
Highly organized, able to manage a high volume of relationships, deals, and paperwork at once
Polished, confident, low-ego, and able to represent Runway well in creator conversations
Interest in AI, creative tools, video, design, filmmaking, advertising, and the broader creator economy
Nice to Have

Experience running affiliate programs specifically, not just influencer marketing
Experience working with influencers or outreach agencies
Experience working at a creative, consumer, prosumer, AI, design, or technology company
Familiarity with Runway and the broader AI creative ecosystem
Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.
There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.
Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.
Working at Runway

Great things come from great teams. We'd love to hear from you.
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