Marketing Manager (PR26093)

General Role Description Develop, implement, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).
Role Accountabilities * Develop and implement integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
* Deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
* Propose creative ideas related to Company branding activities and execute, as approved
* Report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
* Advise parent and group companies to ensure that all activities follow parent company branding objectives
* Consult business units and manage advertising agency in the creation and maintenance of the Company's online and social media presence
* Evaluate marketing campaign effectiveness through quantitative analysis of results
* Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web‑presence is delivered for all global websites
* Create and deliver newsletter articles for publication and distribution
* Manage vendor relationships to maintain optimal cost where feasible
* Provide cost information and advice for marketing department budget planning
* Identify new marketing communications vendors and suppliers
* Execute and manage all company business unit promotional email campaigns
* Ensure foreign language translations of product brochures and technical articles are complete, meet agreed‑upon standards, and are delivered on schedule
* Prepare press releases for industry trade publications, as assigned
General Employee Accountabilities * Bring full effort to bear on tasks assigned by manager
* Give manager best advice
* Give earliest notice when work cannot be delivered as specified
* Cooperate and collaborate with peers and interact cross‑organizationally as specified by manager
* Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
* Comply with all Company policies, practices, and procedures and all regulations and laws
* Recommend viable improvements proactively
* Ensure effective utilization of business tools and processes
* Bachelor's degree in Business Studies, Marketing, Communications or a related field
* 5 years' experience in marketing and marketing communications in a global B2B market
* Demonstrated successful working relationships with external clients and other internal and external contacts
* Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts
* Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
* Demonstrated continuous improvement in areas of responsibility
* Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
* Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice
Preferred Qualifications * 10 years' marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, renewable energy systems, paper, or related general industries
* Demonstrated successful product marketing and brand management experience
* Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation
Hiring Range: $82,550 - $123,850
EEO/AA/M/F/Vet/Disability Employer

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