SEM Growth Strategist - Data-Driven Ad Optimization Job at Macy's in New York

Macy’s is hiring an Associate for Search Engine Marketing to manage and analyze SEM campaigns, optimize ROAS, and communicate performance to executives. You will lead budgeting, bidding, and reporting while mentoring a specialist team and collaborating with merchants, site teams, and partners.
The role emphasizes data-driven decisions, scalable processes, and ongoing optimization to drive sales and market share across Macy’s online and omni-channel initiatives.

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