Content Marketing Director

Content Marketing DirectorNOW HIRING: Content Marketing DirectorCompensation: $135,000-$150,000 per yearSBM Management and its technology platform, 4insite, are seeking a highly skilled Director, Content Marketing to lead our brand and product storytelling across our solutions and technology offerings. This role owns shaping and executing our content strategy, including developing and deploying compelling, high-impact content to engage prospects, customers, and partners across the lifecycle.You will partner closely with Product Marketing, Growth Marketing, Creative, Design, Product/Technology, Sales, Account Management, and Operations to produce polished, credible content that resonates with and engages enterprise customers, operators, and decision-makers.This is a highly cross-functional, individual contributor role for someone who is a strategic thinker and hands-on creator, has strong attention to detail, and can manage the full editorial and content lifecycle. This role requires strong time management, judgment, and the ability to balance multiple priorities while delivering consistent, high-quality output and results.Roles & ResponsibilitiesTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other duties may be assigned.Own the strategy and execution of enterprise content marketing, supporting brand awareness, demand generation, customer engagement, and thought leadershipPlan, develop, and deliver content supporting product launches, industry events, sales priorities, campaigns, and executive initiatives, including managing a central editorial calendarOwn brand editorial standards and guidelines (value proposition, tone of voice, style, accuracy, compliance)Develop and lead organic social media and editorial strategies, with emphasis on LinkedIn and executive-facing platformsDevelop and lead PR and communications strategyPartner cross-functionally with Product Marketing, Growth Marketing, Creative, Design, Product/Technology, Sales, Account Management, Operations, and Executive Leadership to ensure content and storytelling supports business objectivesContent Creation & ManagementResearch, write, edit, and publish high-quality and credible content including: Blogs and articlesCase studies and customer success storiesWhitepapers and solution briefsWebsite and platform copySocial media contentPress releasesThought leadership, executive bylines, and long-form narrativesVideo, audio, and webinar content (scripted and edited)Translate complex operational, technical, and data-driven concepts into clear, engaging narratives for both business and technical audiencesPartner with Product Marketing to develop sales enablement content, training, and tools to effectively sell, and website and SEO strategyCommission, edit, and manage contributions from subject matter experts, internal stakeholders, and vendorsPartner with Creative and Design to develop content visuals and multi-media to support campaign narrativesThought Leadership & ResearchPartner with internal experts to develop authoritative content on: Technology, data, and operational performanceSafety, sustainability, compliance, and operational excellenceFacilities management trendsWorkforce optimization and labor strategySupport research-based content such as reports, surveys, and data-driven insights that reinforce SBM and 4insite's market leadershipMeasurement & ImpactDefine, track, and own key performance metrics to measure content marketing and inform ongoing optimizationBuild dashboards and report on performance with clarity and consistencyContinuously iterate campaigns through A/B testing and data-backed insightsQualificationTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.Education and/or Experience10+ years of experience, with 3+ years of marketing leadership experience in content marketing, editorial leadership, journalism, or communications (B2B SaaS, data-driven platforms, enterprise services, or facilities services preferred)(5-7+ years of experience, with 2+ years of marketing leadership experience in content marketing, editorial leadership, journalism, or communications (B2B SaaS, data-driven platforms, enterprise services, or facilities services preferred for Manager-level candidates)Bachelor's degree in Communications, Journalism, or related fieldMBA preferredKnowledge, Skills, and AbilitiesProven ability to build and execute content marketing strategies that support enterprise B2B go-to-market motionsProven track record owning content development executing integrated campaigns that engageExceptional technical writing and editing skills for different audiences and media, with the ability to simplify complex topics while maintaining credibilityStrong analytical mindset with the ability to turn insight into actionExperience and comfortable in high-growth, fast-paced, evolving environments with shifting prioritiesComfortable in fast-paced, evolving environments with shifting prioritiesStrong project management skills and experience running editorial calendarsStrong ownership and ability to operate and deliver results autonomouslyAbility to lead and influence in complex, matrixed environmentsStrong cross-functional collaborator working across Product Marketing, Growth Marketing, Creative, Design, Product/Technology, Sales, Account Management, Operations, and Executive LeadershipExperience using AI tools to improve insights, efficiency, and qualitySupervisory ResponsibilitiesCarries out management responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, planning, assigning, and directing work; performance evaluations; rewarding and disciplining employees; addressing complaints and resolving problems. Ensure employees are properly trained on tasks and safety requirements.Physical Demands & Work EnvironmentThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to walk and use hands to finger, handle, or feel. The employee is occasionally required to stand.The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually quiet.