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Vice President, Brand Strategist

Ogilvy Health · New York, NY, USA ·

Pay:
120.000 - 180.000
Job type:
Full Time

About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visitOgilvy.com, and follow us on LinkedIn,X,Instagram, and Facebook.

About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visitOgilvy.com, and follow us on LinkedIn,X,Instagram, and Facebook.

About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visitOgilvy.com, and follow us on LinkedIn,X,Instagram, and Facebook.

About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD
Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision and cultural fluency to build healthcare’s most influential movements. We drive measurable impact and category-defining growth for brands ready to shape what’s next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes.

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads.

About The Role
At Ogilvy Health, brand strategy is where science, audience truth, creativity, and culture come together to create ideas that move people. Our strategists help define what brands stand for, why they matter, and how they can change behavior in meaningful ways.

What You’ll Do
Brand Strategy Leadership

Serve as a strategic lead across assigned brand teams, guiding the development of brand strategy, positioning, messaging, creative briefs, and strategic recommendations.

Develop a deep understanding of assigned brands, categories, customer needs, competitive dynamics, and cultural context.

Translate clinical complexity, market dynamics, and audience insight into clear, compelling brand stories.

Help teams uncover the “contagious” strategic idea that can inspire creative development and drive meaningful behavior change.

Ensure strategic thinking is embedded early and consistently across brand, creative, engagement, medical, account, and analytics workstreams.

Bring a strong point of view to brand challenges while remaining collaborative, flexible, and open to building better ideas with others.

Client Partnership & Influence

Serve as a primary strategic partner for assigned clients, building trusted relationships through clarity, confidence, and strategic leadership.

Partner closely with Account, Creative, Medical Strategy, Engagement Strategy, Strategic Intelligence, and Analytics teams to deliver integrated strategic solutions.

Facilitate client conversations, strategic workshops, and internal working sessions that help align teams around brand opportunities, audience needs, and creative direction.

Help clients navigate complexity by turning research, data, science, and competitive context into actionable strategic direction.

Identify opportunities to expand the strategic value we bring to clients, helping grow relationships and deepen Ogilvy Health’s role as a strategic partner.

Insight, Research & Strategic Development

Lead and synthesize primary and secondary research to identify meaningful insights into HCP, patient, caregiver, and stakeholder beliefs, behaviors, needs, and barriers.

Apply research, data, cultural foresight, and marketplace understanding to define strategic opportunities for brands.

Partner within the Integrated Strategy team and other specialist teams to ensure strategic recommendations are grounded, differentiated, and actionable.

Identify important cultural, category, and marketplace trends and translate them into potential implications for client businesses.

Shape brand narratives that connect audience truth, scientific credibility, and creative opportunity.

Creative Strategy & Briefing

Craft clear, inspiring creative briefs that give teams the strategic foundation, audience insight, and creative tension needed to develop powerful work.

Partner with Creative teams throughout the development process, helping ensure ideas remain strategically grounded and brand‑building.

Brief teams in a way that inspires, focuses, and unlocks better creative thinking.

Help evaluate creative ideas against strategic objectives, audience relevance, and brand ambition.

Support the development of compelling presentations that bring strategic thinking to life with clarity and conviction.

New Business & Growth

Contribute to new business opportunities by helping shape strategic insights, brand stories, pitch narratives, workshops, and presentation materials.

Support senior strategy leaders in developing differentiated strategic approaches for pitches and organic growth opportunities.

Bring fresh thinking to new business challenges, helping teams identify sharper audience truths, brand opportunities, and creative springboards.

Help demonstrate the value of Ogilvy Health’s integrated strategy model to

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