Marketing Manager - Retention & Lifecycle

Marketing Manager - Retention & Lifecycle
Long Island City, NY 11101 | Onsite | $95,000 - $105,000 /yr | Full-Time

A well established and growing fashion retail brand with a strong direct-to-consumer presence is hiring a CRM Manager to lead their Email & SMS strategy across eCommerce, retail, and events. This is a chance to join a team that cares about their people and is deeply invested in creativity, quality, and long-term customer relationships.

What You'll Do:

Own the Email & SMS/MMS campaign calendar across eCommerce, retail, and special events

Build advanced marketing automation, subscriber journeys, and triggered communications to grow engagement and customer lifetime value

Partner with the Creative team on campaign content, copy, and design briefs

Manage end-to-end execution of campaigns, flows, and transactional emails in Klaviyo and Attentive

Maintain full administration of the CRM system, ensuring clean data and privacy compliance

Collaborate with Performance Marketing, eCommerce, and Retail teams to align CRM strategy with business goals

Analyze campaign performance and turn data into actionable optimizations

Design and test subscriber growth campaigns across digital touch points

Build reporting and dashboards to track KPIs for leadership

What You Bring:

3 to 5 years of experience in CRM, marketing automation, or Email/SMS within a D2C, omni channel environment

Bachelor's Degree in Marketing, Business, or a related field

Hands on experience with Klaviyo and Attentive strongly preferred

Working knowledge of GA4 and Triple Whale or similar analytics tools

Strong segmentation and personalization experience

Familiarity with data privacy regulations such as GDPR, CCPA, and CAN SPAM

Comfortable managing senior stakeholders and thriving in a fast paced environment

What's In It For You:

Medical, Dental, and Vision Insurance

401(k) Investment Options

FSA and HSA Programs

Commuter Benefits and Employee Assistance Program

Paid Holidays and PTO Accrual

Performance Bonus

This is a high visibility role with real ownership and room to grow.

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