Digital Shelf Strategy Manager

Serve as the primary point of contact on digital shelf matters across the eCommerce landscape, especially Amazon, Walmart, Kroger, and Target
Partner with marketing, ecommerce, sales, and master data teams to develop and implement digital shelf strategies that drive visibility, conversion, and sales growth
Test and learn content adjustments using Amazon's Experiments (A/B tests), including titles, descriptions, and PDP imagery
Analyze data and KPIs such as content health, search performance, and review sentiment to provide actionable optimization insights
Coordinate collaboration among brand, ecommerce, sales, brokers, and creative agencies on digital shelf creation, maintenance, and optimization
Build Salsify retailer syndication channels to manage and optimize internal digital shelf content
Stay current on retailer platforms, ecommerce trends and strategies, and digital shelf best practices to guide strategy proactively
Requirements 3-5 years of experience in ecommerce, digital shelf, or digital content management; CPG industry experience strongly preferred
Strong understanding of digital shelf strategy across Amazon, Walmart, Kroger, and Target
Working knowledge of content syndication tools such as Salsify/Syndigo and retailer portals such as Amazon Vendor/Seller Central, Walmart SupplierOne, and Target POL
Knowledge of SEO, GEO, keywording, and general optimization best practices for PDPs and brand stores
Proven ability to translate retailer and shopper insights into actionable optimization strategies
Ability to analyze data sets, identify key opportunities, and present insights clearly
Strong organizational and project management skills; ability to juggle multiple initiatives concurrently
Proficiency in Microsoft Word, Excel, and PowerPoint
Willingness to travel as needed
Prior experience with creative workflows and projects preferred
Proficiency using Generative AI tools like Claude preferred
Core Competencies Demonstrates expertise in digital shelf strategy and content management across major eCommerce platforms, with a strong focus on data analysis and optimization. Proficient in leveraging tools like Salsify and Generative AI to enhance visibility and sales growth.
Highest-signal resume keywords Ecommerce Experience
Digital Shelf Strategy
Content Syndication Tools
Data Analysis and Optimization
Project Management Skills
Hard Skills Digital Shelf Management
SEO Best Practices
Data Analysis
Content Optimization
A/B Testing
Retailer Insights Translation
Content Health Analysis
Keywording
PDP Optimization
Generative AI Proficiency
Soft Skills Organizational Skills
Project Management
Collaboration
Communication
Industry Keywords CPG Industry
Ecommerce Trends
Digital Content Management
Retailer Platforms
Sales Growth Strategies
Tools & Technologies Salsify
Amazon Vendor Central
Walmart SupplierOne
Target POL
Microsoft Word
Microsoft Excel
Microsoft PowerPoint

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