Marketing & Growth Manager

Marketing & Growth Manager
K1 Speed Lees Summit, Missouri, United States

About this position
K1 Speed is where speed, competition, and entertainment come together. Our two Kansas City area locations deliver high performance electric indoor kart racing, arcade games, food and drinks, and unforgettable experiences for racers of every skill level, families, parties, and corporate groups.

Overview
We are seeking an experienced and results driven Marketing & Growth Manager who can make sure the entire Kansas City market knows who we are. This newly created, full time position will serve as our primary internal marketing role, working directly with ownership to turn creative ideas, smart advertising, and bold campaigns into more racers, repeat visits, group events, and measurable revenue growth.

This is a hands on individual contributor position with no direct reports. The person selected will manage content creation, social media, paid advertising, marketing budgets, email marketing, customer retention, local media, partnerships, community outreach, group event lead generation, and customer communications.

Paid advertising and campaign management will be a major focus of this role. This is not an entry level marketing or social media position. We are seeking an accomplished professional who can demonstrate previous results and take ownership of the marketing function with a high level of independence, professionalism, and accountability.

Duties and Responsibilities

Develop and execute a comprehensive marketing and growth strategy focused on increasing Arrive & Drive traffic, repeat visits, customer retention, group event bookings, and overall revenue

Plan, film, edit, and publish engaging social media and advertising content for both locations

Manage local social media accounts, including content calendars, posting schedules, audience engagement, and performance tracking

Develop, manage, and continually optimize paid advertising campaigns across Google, Meta, TikTok, and other relevant platforms

Manage the overall marketing budget and recommend how funds should be allocated across digital advertising, local media, partnerships, and traditional marketing opportunities

Evaluate local advertising opportunities such as billboards, sporting venue signage, sponsorships, print placements, community events, and other forms of local media

Communicate with advertising representatives and vendors, review proposals, negotiate pricing when appropriate, and make informed recommendations to ownership

Develop email marketing campaigns using our existing customer database to promote offers, events, leagues, and other opportunities

Segment customer data and build targeted or automated campaigns designed to encourage repeat visits and reconnect with inactive customers

Work closely with the Group Events team to develop corporate outreach campaigns, generate qualified leads, and increase event bookings

Create sales materials, presentations, promotional content, and other resources that support corporate and group event growth

Identify and develop relationships with local businesses, schools, community organizations, hotels, attractions, sports organizations, and other potential partners

Develop promotions and campaigns around holidays, seasonal opportunities, special events, leagues, and slower business periods

Monitor and respond to messages received through the info@k1speedkc.com email account, including general customer inquiries and escalated concerns

Help manage the company’s online reputation by monitoring and responding to customer reviews, comments, and social media messages

Maintain Google Business Profiles, local business listings, digital screens, printed signage, and other customer facing marketing materials

Track marketing expenses, advertising performance, website traffic, customer engagement, leads, bookings, and revenue

Prepare regular reports for ownership and provide recommendations based on marketing performance, customer trends, and business results

Maintain consistent branding and ensure that all content and campaigns follow K1 Speed brand standards

Coordinate with outside photographers, videographers, designers, media companies, and other vendors when specialized support is needed

Assist with other marketing, growth, outreach, and customer communication responsibilities as needed

Job Requirements

Bachelor’s degree in Marketing or a directly related field, such as Advertising or Strategic Communications, with at least five years of professional marketing experience, is strongly preferred

Candidates without a bachelor’s degree will only be considered if they have at least seven years of directly relevant professional experience and can provide clear evidence of successful results achieved for other businesses

Professional experience developing, managing, and optimizing paid advertising campaigns is required

Proven experience managing a marketing budget across multiple digital and traditional advertising channels is required

A professional portfolio with examples of previous content, advertising, email, or campaign work is required

Candidates must be prepared to discuss previous campaigns, approximate budgets managed, strategies used, and measurable results achieved

Strong working knowledge of Google Ads, Meta Ads, campaign targeting, audience development, budget pacing, performance measurement, and campaign optimization

Professional experience filming and editing short form video content for platforms such as Instagram, Facebook, and TikTok

Strong proficiency with Adobe Creative Cloud applications, including Photoshop, InDesign, and Illustrator, is required

Professional experience filming and editing short form video content, with proficiency in Adobe Premiere Pro, Final Cut Pro, or similar professional video editing software, is required

Experience evaluating or purchasing traditional and local advertising, including billboards, venue signage, sponsorships, print placements, or similar opportunities, is strongly preferred

Experience with email marketing, customer databases, audience segmentation, and automated campaigns is strongly preferred

Excellent written communication, copywriting, customer service, and relationship building skills

Strong analytical, organizational, and project management abilities

Ability to work independently, manage competing priorities, meet deadlines, and move projects forward without constant direction

Ability to collaborate effectively with ownership, location managers, the Group Events team, staff members, corporate representatives, advertising representatives, and outside vendors

This position will be based primarily at our Lee’s Summit location. Candidates must have reliable transportation and be able to work regularly at both Kansas City area locations

Compensation and Benefits

Compensation: $60,000 to $85,000 per year depending on qualifications, experience, and demonstrated results

Paid time off

Medical, dental, and vision insurance plan options

Schedule Requirements
The standard schedule for this position is Monday through Friday from 8:00 AM to 5:00 PM. However, the person selected must be consistently ready, willing, and able to work outside of those hours and beyond the standard 40 hour workweek when business needs require it.

K1 Speed is often busiest during evenings, weekends, holidays, and school breaks. Schedule flexibility is an essential requirement of this position, as some of the best opportunities to film content, capture busy periods, attend special events, support major promotions, and connect with customers will occur outside of traditional business hours.

This is a full time position with significant autonomy, direct access to ownership, and the opportunity to build and shape our local marketing strategy. If you’re an accomplished marketing professional who understands paid advertising, budget management, content creation, and local media and can turn creative strategies into measurable business growth, we encourage you to apply and join the K1 Speed team.

60,000 - 85,000 USD per year(Lee's Summit)

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