Communications Lead - Brand Communications

Establish the strategic direction for communications and provide leadership on key initiatives, content/channels, and team work prioritization

Develop and execute integrated communications plans and campaigns connecting paid, earned, shared, and owned channels

Set communications strategy for PNC’s national brand, sponsorship, and entertainment-related storytelling

Translate business, brand, and sponsorship priorities into compelling narratives for media, customers, employees, and stakeholders

Elevate PNC’s brand story in mainstream consumer outlets

Counsel executives and business partners on messaging, media engagement, visibility, and reputation

Lead proactive media strategy, story development, reporter engagement, interview preparation, issues management, and impact measurement

Use communications measurement and reputation tracking tools and translate insights into strategic recommendations

Partner with marketing, communications, internal teams, external agencies, legal, compliance, finance, risk, and other stakeholders

Identify opportunities related to sponsorships, brand platforms, market expansion, and cultural moments

Manage and develop communications talent

Plan, research, and develop content for complex communications initiatives

Serve as a trusted communications advisor and ensure strategic alignment, clarity, and accuracy of messaging

Leverage data-driven insights to influence business decisions

Oversee coordination and execution of programs and initiatives

Requirements

Bachelor's degree

Typically 8+ years of industry-relevant experience

Comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree

Knowledge of branding, change management, creative process, design thinking, digital marketing, media relations, prioritization, strategic communication planning, and strategic planning

Competence in business acumen, copywriting and editing, effective communications, effectiveness measurement, media channel management, organizational communications, planning, and storytelling

No required certifications

No required licenses

No required or preferred language assessments

Must not require employment visa sponsorship or STEM OPT participation

Subject to Section 19 of the Federal Deposit Insurance Act and, for registered roles, SAFE Act and/or FINRA requirements

Core Competencies
Demonstrates expertise in strategic communication planning, media relations, and brand storytelling, with a strong ability to leverage data-driven insights for business decisions. Proven leadership in managing communications initiatives and developing talent within the team.

Highest-signal resume keywords

Strategic Communication Planning

Media Relations

Brand Storytelling

Data-Driven Insights

Communications Measurement

Hard Skills

Branding

Change Management

Digital Marketing

Copywriting

Editing

Effectiveness Measurement

Organizational Communications

Planning

Storytelling

Media Channel Management

Soft Skills

Leadership

Effective Communications

Counseling Executives

Team Management

Prioritization

Industry Keywords

Sponsorship

Market Expansion

Cultural Moments

Strategic Alignment

Federal Deposit Insurance Act

SAFE Act

FINRA Requirements

Tools & Technologies

Communications Measurement Tools

Reputation Tracking Tools

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