Lifecycle Marketing Automation Lead

Wellmark Blue Cross Blue Shield is seeking a Marketing Automation Manager to lead the strategy, governance, and execution of automated campaigns across channels. The role focuses on scalable journeys, data-driven decision making, and measurable impact on engagement, leads, and retention.
You will collaborate with stakeholders to translate strategic plans into automated workflows, optimize performance, and advance Wellmark's marketing maturity in a fast-changing digital landscape.

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