Social Media Manager

Job Overview:
Anakeesta is seeking a creative, strategic, and hands-on Social Media Manager to lead the social voice of our award-winning outdoor adventure park. This role blends big-picture strategy with day-to-day execution, shaping our social presence, bringing our experiences to life through engaging content, and connecting with our audience in an authentic, energetic, and on-brand way. If you love storytelling, thrive in a fast-paced environment, and enjoy being on-site to capture the action, this is the role for you!

Key Responsibilities:
Strategy and Planning

Develop and execute social media strategies for Anakeesta and other properties

Build and manage monthly content calendars aligned with campaigns, events, and seasonalpriorities

Identify trends, opportunities, and platform innovations to keep our brands fresh and relevant

Content and Execution

Oversee daily posting across all social platforms including Instagram, Facebook, and TikTok

Capture and create content on-site including photo, video, and real-time storytelling

Collaborate with internal photographer and videographer to produce high-quality content

Ensure individual brand voices and visual consistency across both properties

Community and Engagement

Manage community engagement including comments and messages in a timely and brand-aligned way

Monitor sentiment and provide insights to leadership

Influencer and Partnerships

Lead influencer outreach and relationship management

Coordinate visits, itineraries, and deliverables for creators

Track performance and return on investment of influencer campaigns

Analytics and Optimization

Track and report on performance metrics including engagement, reach, growth, and conversions

Use insights to optimize content, posting strategy, and campaignsBalance data-driven decision making with strong creative instincts

On-Site Presence

Attend events, activations, and key moments to capture live content

Act as the social presence on property

Confident representing the brand on camera and creating engaging, personality-driven social content

Skills:

Strong content creation across photo, video, and copy

Deep understanding of Instagram, Facebook, and TikTok

Ability to spot trends and create relevant, on-brand content

Clear and engaging copywriting skills

Strong community management and audience engagement

Influencer outreach and relationship management

Strong organization and project management skills

Data-driven mindset with the ability to adjust strategy

Qualifications:

3-5+ years of experience in social media management or digital marketing

Experience working with consumer-facing brands, preferably in hospitality, tourism, or lifestyle

Proven track record of growing and engaging social media audiences

Experience creating and editing content using mobile devices and editing tools

Familiarity with social media management and analytics tools

Experience coordinating influencer campaigns and partnerships

Bachelor’s degree in marketing, communications, or a related field preferred but not required

Ability to work on-site regularly in Gatlinburg and Pigeon Forge and attend events as needed

Perks of Working With Us

Competitive pay, starting at $65k

Paid time off

Medical, dental, and vision insurance

Life insurance

401(k)

Free admission for employees and their immediate family

Employee discounts on food and merchandise

Generous pass exchange program with area attractions

About Us
Anakeesta is a mountaintop adventure park in Gatlinburg, Tennessee, offering award-winning outdoor experiences, breathtaking views, thrilling attractions, and genuine Smoky Mountain hospitality. We are committed to creating unforgettable memories for our guests and a positive, growth-oriented environment for our team.

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