Director, Marketing Planning & Performance

10+ years of experience in marketing strategy, planning, or performance leadership
5+ years of leadership experience managing high preforming teams
Financial services or regulated industry experience
Bachelors degree in related field
Demonstrated experience with:
Marketing performance measurements/ KPI frameworks
Budget planning and resource allocation
Nice to Have:

Job Description:

An employer is seeking a Director of Marketing Planning & Performance for a direct hire opportunity in Beavercreek, OH. The Director of Marketing Planning & Performance is a senior marketing leader responsible for connecting enterprise strategy to execution and ensuring marketing investments drive measurable business outcomes. This role oversees enterprise marketing planning, prioritization, performance measurement, budgeting, and go-to-market strategy while leading a team of marketing planning and performance professionals. The position partners closely with business leaders to translate organizational priorities into marketing initiatives that improve customer acquisition, engagement, conversion, retention, and revenue growth. The Director establishes a unified marketing operating model that aligns strategy, creative execution, operations, and performance measurement while optimizing resource allocation and campaign ROI. The ideal candidate is a strategic, data-driven leader with experience building high-performing marketing organizations, influencing executive stakeholders, and driving transformation through analytics, automation, personalization, and AI-enabled marketing capabilities.
Key Responsibilities

Lead enterprise-wide marketing strategy, planning, and annual marketing roadmap development
Partner with business units to align marketing priorities with organizational goals
Own marketing prioritization, intake processes, and resource allocation frameworks
Manage marketing budgets, forecasting, KPI development, and performance reporting
Drive segmentation, audience targeting, positioning, and go-to-market strategies
Establish measurement frameworks focused on ROI, conversion, engagement, and growth
Oversee AI governance, personalization strategies, and marketing innovation initiatives
Lead cross-functional collaboration between marketing strategy, operations, creative, analytics, and communications teams
Develop and coach a high-performing planning and performance team

#J-18808-Ljbffr