Senior Design Director - Activewear

Our client, an apparel company, is looking for a Senior Design Director for Activewear to join their team in NYC!

Responsibilities

Lead the creative vision and design strategy for a trend-driven activewear business, translating global fashion, fitness, and streetwear trends into commercially relevant collections.

Oversee the full design process across performance and lifestyle activewear, including trend research, color, fabrication, silhouettes, prints, graphics, and seasonal collections.

Develop elevated, fashion-forward product that blends functionality with current trends, including athleisure, studio-to-street, and statement activewear.

Lead and mentor a team of designers while partnering closely with Merchandising, Product Development, Sourcing, and Production to ensure collections meet creative, quality, cost, and margin goals.

Conduct market and competitive research, shop key retailers and brands, and identify emerging trends and opportunities to keep the brand fresh, relevant, and ahead of the market.

Qualifications

Bachelor’s degree in Fashion Design, Apparel Design, Textile Design, or a related field, or equivalent industry experience.

7–10+ years of activewear design experience, with demonstrated success designing performance and lifestyle active apparel.

Proven leadership experience managing projects, influencing cross-functional teams, and mentoring designers.

Strong understanding of activewear construction, fit, performance fabrics, garment engineering, and technical product development.

Expertise in trend forecasting, color direction, fabric innovation, and consumer-driven product creation.

Advanced proficiency in Adobe Illustrator, Photoshop, and PLM systems.

Strong knowledge of the apparel development lifecycle, including sourcing, costing, and manufacturing processes.

Ability to balance creative vision with business objectives and commercial product strategies.

Excellent presentation, communication, and storytelling skills with experience presenting to senior leadership.

Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.

Experience collaborating with domestic and international teams, vendors, and factory partners.

Passion for fitness, wellness, and the activewear market, with a deep understanding of industry trends and consumer behavior.

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